Senior Performance Marketing Manager, Grover
2 days a week in office
Technology subscription platform
Open for applications
Technology subscription platform
201-500 employees
Open for applications
2 days a week in office
201-500 employees
Company mission
To give consumers access to premium consumer technology at an affordable price and on a flexible schedule.
Role
Who you are
- 3-6 years of performance marketing experience, with a strong track record of optimizing large-scale Google Ads and Paid Social accounts in fast-paced and agile environments
- Initial leadership or team management experience is highly preferred, demonstrating a talent for mentoring or guiding peers toward shared goals
- Hands-on experience with app install campaigns and event optimization, alongside web-based campaign management
- Strong analytical mindset, and proficiency with tools such as Google Sheets, Excel, and Tableau
- Entrepreneurial spirit and ability to balance a fast-paced “get-it-done” attitude with quality and detail orientation
- Knowledge of subscription-based or B2C e-commerce industries is preferred
- Exceptional communication skills and the ability to present insights to both technical and non-technical audiences
- Fluency in English is essential; German proficiency (B2+) is a big plus
What the job involves
- As a Senior Performance Marketing Manager/Lead at Grover, you will own and elevate the performance marketing strategy and execution across paid media channels
- You will collaborate with cross-functional teams to drive acquisition, activation, and retention through innovative, data-driven campaigns, with a particular focus on Google Ads and Paid Social
- This role also offers you the opportunity to demonstrate initial leadership skills, mentoring and leading a small team of 1-2 members to start and align team efforts toward achieving Grover’s ambitious growth targets
- Take charge of Google Ads (Search, Display, YouTube, Shopping) and Paid Social (Meta, TikTok, others) campaigns, optimizing for both web and app performance
- Develop, test, and iterate data-driven strategies to improve effectiveness and efficiency
- Manage cross-channel budgets, balancing spending efficiency with campaign impact and scalability
- Partner with BI teams to leverage data insights and automate reporting processes for continuous performance tracking
- Collaborate with external partners, including feed management platforms and agency support, to expand campaign capabilities and drive innovation
- Work alongside brand, product, and category teams to ensure cohesive marketing efforts and enhance conversion rates throughout the funnel
- Lead the creation and scaling of campaigns using multiple ad formats, including responsive ads, HTML5 creatives, video ads, and more
- Stay up-to-date on emerging features in Google Ads, Paid Social platforms, and other performance marketing tools to ensure the latest techniques are integrated into campaigns
- Mentor junior marketers, share best practices, and contribute to the development of team capabilities
Our take
Purchasing tech items like mobile phones and laptops can be cost-heavy and are not always affordable. People often have to plan around such purchases; the costs are unavoidable as they represent essential investments. Furthermore, the life cycle of products usually begins and ends with one user, which is not always optimized for sustainability.
Grover tackles these existing issues by offering a subscription service to tech products where customers can rent products on a rolling monthly basis. Through its flexible approach, the company aims to reach a wide target audience by increasing access to tech products as well as maximizing the value of these items by reducing waste and increasing their circulation.
Originally founded in Berlin, Grover has expanded its services to America, helping it achieve a 354% Year On Year growth. In 2022, the company opened a Miami headquarters, expanded its US team, and achieved 5.9 million visitors to its website. All of this combined signals the company's ripeness for expansion, whilst an impressive $50 million VC investment awarded in 2024 will accelerate a sustainable trajectory of growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
102% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$52m
LATE VC
Apr 2022
$110m
SERIES C
Total funding: $242.3m
Company benefits
- Fully-remote/hybrid work structure. Office? Remote? Figure out the balance that works best for you
- Online German Language Courses for all levels
- Learning budget
- Entrepreneurial responsibilities and upward career growth
- Working for a market leader
- Visit our engaging, open offices located in Berlin, Lisbon and Miami
- Diverse global team of 65+ nationalities (and counting)! Genuinely the nicest group of colleagues who will soon become friends
- Team events, Grover tech discounts, and expanding company perks
Company values
- Bring our A-Game - We bring our best to every situation
- Believe the dream - We know anything’s possible
- Cultivate Curiosity - We find answers by always asking questions
Company HQ
Schöneberg, Berlin, Germany
Articles
Leadership
Linda Rubin
(CEO)Previously CFO at FoundersLane, worked in Country Development DACH at trivago, Exectuvie Director at JPMorgan Chase & Co and was an Analyst at Rothschild & Co.
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