Senior Integrated Marketing Lead, Block
Commerce
$239.6-359.4k
+ Employee Stock Purchase Program
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
$239.6-359.4k
+ Employee Stock Purchase Program
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- The ideal candidate has a wealth of experience working with commercial retailers and running a team focused on building integrated consumer marketing campaigns that also support 3rd party partners. This candidate must have the ability to work in a fast paced environment and has excellent communication and presentation skills, with equal parts creative and analytical
- 12+ years of relevant work experience across integrated marketing, product marketing, and/or brand marketing
- At least 5+ years of direct integrated marketing experience
- Experience working in technology, financial services, or retail companies is preferred
- Proven track record of leading cross-functional teams
- Strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
- Data driven and strong analytical skills
- A team player who is accountable, proactive, solution-oriented and willing to solve problems
- Ability to analyze data to uncover insights
What the job involves
- Cash App is looking for a fast-paced and action-oriented Senior Integrated Marketing Lead in the US. This role will oversee integrated marketing functions for Cash App’s Commerce team (Afterpay + Cash App Pay).
- Oversee Afterpay integrated marketing efforts in the US & partnering closely with Afterpay International to help bring consistency across our brand globally
- Design, develop and scale campaigns that drive consumer awareness and adoption of Cash App’s commerce solutions (pay now and pay later)
- Design and execute a content strategy and calendar that highlights our value proposition in a way that resonates with our core customer
- Collaborate with marketing channels (B2B and B2C), Creative, Data Science, and comms to execute launch plans flawlessly
- Develop integrated marketing campaigns that support 3rd party partners during peak retail moments and/or during critical phases of the partnership (e.g. at launch)
- Develop compelling customer-centric product positioning and oversee the consumer launch and adoption of commerce products
- Partner with Customer Insights & Data Science to gather insights that drive campaign direction
- Partner with Product & Customer Insights to develop feedback loops on marketing effectiveness, brand health and areas of opportunity regarding brand perception
- Partner with Creative and external agencies to build campaign platforms, assets and evergreen content
- Acting as an advocate for enhancing the overall look and feel of the brand across all touch points
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
Salary benchmarks
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