Gusto Money Product Marketing, Gusto
$121-157k
2-3 days a week in office
Automated payroll, benefits & HR platform
Be an early applicant
Automated payroll, benefits & HR platform
1001+ employees
Be an early applicant
$121-157k
2-3 days a week in office
1001+ employees
Company mission
To create a world where work empowers a better life.
Role
Who you are
- 3-5 years experience of demonstrable success in leading product marketing with a focus on B2B products or verticals; experience within small business fintech products is highly preferred
- Experience using customer insights and data to inform segmentation, messaging, champion/challenger experimentation, and other best-in-class real-world application of your craft
- Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
- Strategic thinking combined with a “roll up the sleeves” doer attitude
What the job involves
- We're looking for a strategic, growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto Money – a new suite of cash flow products designed to help our customers gain more control over their revenue, expenses, and access to capital
- Examples of this work that you’ll be deeply engaged in are getting SMBs paid (invoicing and accepting credit cards for payment), managing money out (bill payment, expense management), accessing working capital (various forms of lending), and storing hard earned money (banking services)
- You’ll have the opportunity to shape strategy and make an incredible impact on a new business that will drive growth for Gusto and our customers
- Understand the market: Identify unmet/underserved customer needs and develop small business customer segmentation. Evaluate market trends and competitive landscape to define our durable moats and rights to win
- Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging
- Deliver Go-to-Market Strategies and Campaigns: Use insights on how to reach target customers across their journey to design go-to-market strategies that hit metrics across awareness, adoption, and engagement. Work closely with Product, Engineering, Data, and Design teams to deliver these campaigns by orchestrating them through a customer data platform and martech tools across in-app, web, email, and other communication channels
- Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Take pride and ownership of revenue and customer growth. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis on a high growth, new business unit
Our take
For many small businesses, vital administrative tasks such as payroll, taxes, and benefits are manual tasks that take time and energy which many SMB owners don’t have. The three co-founders of Gusto – all coming from small business backgrounds – collaborated on a Fintech company that would handle employee payments, benefits administration, and compliance support specifically for small businesses.
The company may have started slowly, as the founders focused on nailing each individual aspect of Gusto’s operations, but has now skyrocketed to unicorn status with more than 200,000 customers and a multi-billion dollar valuation. In 2021, Gusto began acquiring other companies to strengthen its offering and its position in a competitive market, including two other fintech startups, Ardius and Symmetry.
Through its continued acquisitions and fundraising efforts, the company has carved out a strong position for itself in the space. Although Gusto has found itself impacted by the macroeconomic situation, through the significant effect it has had on its clientele, the company still appears positive for the future after raising funds in 2023 that will see it reach key profitability benchmarks. It continues to consolidate its platform, for example by integrating with OpenComp to grant its users access to the company's Compensation Intelligence Platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
May 2022
$55m
SERIES E
Aug 2021
$175m
SERIES E
Total funding: $706.1m
Company benefits
- Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources
- Flexible vacation - Gusties are encouraged to take the time off they need to continue doing great work
- Fertility treatments, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more
- If you work at one of our homebases, enjoy food, drinks, and good conversation — on us
- Celebrate 5 or 10 years at Gusto and take a month off to recharge
- Take advantage of internet, phone, commuter, and wellness stipends each month, along with a WFH stipend and cash for anniversaries
Company values
- Embody a service mindset - Never stop advocating for the needs of others
- Dream big, then make it real - Be ambitious. Show and do, rather than tell and talk
- Be proud of the how - Ensure deep integrity in everything you do
- Embrace an ownership mentality - Take initiative to leave things better than you found them
- Debate then commit - Share openly, question respectfully, and once a decision is made, commit fully
Company HQ
Central Waterfront, San Francisco, CA
Articles
Leadership
Joshua Reeves
(CEO)Studied Electrical Engineering at Stanford and went onto co-found Gusto in 2011.
Tomer London
(CPO)Has a PhD in Electrical Engineering from Stanford. Was a Researcher at Intel, and then interned at Bump Technologies. Co-founded Vizmo, a mobile self-service technologies company, in 2008. Co-founded Gusto in 2011.
Edward Kim
(Head of Engineering)Studied Electrical Engineering at Stanford. Was Senior Project Engineer at Volkswagen of America Electronics Research Lab and then co-founded Picwing, a printed photos company, in 2008. Co-founded Gusto in 2011.
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