Brand Marketing Director, Oner Active
3 days a week in office
Activewear & all day wear by women for women
Open for applications
Activewear & all day wear by women for women
101-200 employees
Open for applications
3 days a week in office
101-200 employees
Company mission
To empower all women every step of the way throughout their fitness journey.
Role
Who you are
- 12+ years of experience in brand marketing, creative leadership, or related fields, with a proven track record in direct-to-consumer or lifestyle industries
- Strong strategic thinker with a history of successfully defining and evolving brand identities in competitive markets
- Significant experience leading creative teams and delivering innovative, high-impact campaigns
- Exceptional storytelling skills, with an ability to craft narratives that resonate deeply with diverse audiences
- Proven success expanding brands into new markets, channels, or cultural spaces
- Strong leadership and team-building capabilities, with experience managing multidisciplinary teams
- Passion for fitness, women’s empowerment, and community-driven brand building
- Visionary thinker with the ability to inspire teams and translate ideas into action
- Creative and innovative, with a keen understanding of cultural trends and consumer behaviours
- Collaborative leader who thrives in a fast-paced, entrepreneurial environment
- Data-informed decision-maker with strong analytical skills to evaluate brand performance
What the job involves
- Reports into: CEO
- The Director of Brand Marketing will be the visionary leader shaping and driving the future of Oner Active’s brand
- This role is responsible for defining the brand’s identity, evolving its presence, and creating an inspiring strategy to drive growth and cultural relevance
- Working closely with our founder, Krissy Cela, and a talented team, the Brand Marketing Director will ensure that the brand continues to resonate with its core audience while thoughtfully expanding into new areas such as functional training, Hyrox, and beyond
- They will own the marketing calendar and establish a unified direction that brings campaigns, initiatives, and brand experiences to life
- This is an extraordinary opportunity to craft a brand that not only leads in women’s activewear but also champions empowerment, performance, and authenticity
- Define and evolve the overarching brand strategy, ensuring alignment with the company’s mission and business objectives
- Identify opportunities for brand growth, including expanding into new areas of women’s performance, and ensure the brand remains culturally relevant and aspirational
- Collaborate closely with the founder to align on the brand’s direction, leveraging her insights and influence as a cornerstone of the strategy
- Set the vision for how the brand presents itself across all touchpoints, maintaining consistency and impact in visual identity, tone of voice, and storytelling
- Lead, inspire, and mentor a high-performing brand marketing team, fostering creativity, collaboration, and a commitment to excellence
- Establish clear goals, accountability measures, and development opportunities for team members to grow within their roles
- Serve as the visionary for brand, guiding the development of campaigns, content, and experiences that resonate with current and future audiences
- Drive innovation in storytelling and brand activation, ensuring all creative output aligns with the brand’s identity and objectives
- Partner with cross-functional teams to deliver impactful campaigns that integrate seamlessly across channels, from digital to in-person events
- Own and oversee the marketing calendar, setting the direction for brand campaigns, product launches, and key moments
- Ensure campaigns are thoughtfully planned and executed, delivering measurable impact while staying true to the brand’s values
- Develop strategies to thoughtfully expand the brand into new performance areas, such as functional training and emerging fitness trends (e.g., Hyrox)
- Monitor market trends, competitor activity, and cultural movements to identify opportunities for differentiation and growth
- Define and track KPIs to measure the success of brand initiatives, ensuring alignment with broader business goals
- Regularly analyse brand performance, using insights to refine strategies and optimise future efforts
- Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Salary benchmarks
Our take
Interest in personal fitness is rising meteorically across the UK, with over 10M people holding gym memberships. While there's no shortage of clothing that people can wear to the gym, there is a constant need for fresh ideas in design. Gym wear is a fusion of function and fashion, and Oner Active is an exciting new startup offering both.
Founded by Krissy Cela, a popular influencer, this brand is making waves on social media even if it is yet to crowd out staples like Lululemon, Sweaty Betty or ASOS' 4505 sportswear. Its strength lies in the popularity of its product with its customers, who are reached through Instagram, Pinterest and TikTok more than via traditional advertising. With its responsive customer support and sleek yet comfort-focused designs (for instance, no front seam!), the company saw its sales double in 2024 as more customers discoverd and stuck with the brand.
Oner Active is looking to build even further this success by taking on new talent in design, events management and marketing, to help it extend its product range and reach new customers. It also plans to develop its shopping platform by implementing functions that have become common among its competitors, for instance holds on items in the basket and an expanded range of payment processors. If these steps enable it to break through to a even wider audience then Oner Active is in a good position to build a significant business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 🩺 Private Healthcare Insurance with Vitality
- 🏖️ 25 days Holidays + all Bank Holidays
- 🏢 Flexible Working and Hybrid Working - 3 days in the office
- 🐶 Pet-Friendly Office (we have office dogs!)
- 💻 Up to Four 'Work From Anywhere' weeks per year
- 🤝 Employer Pension Contributions up to 5%
- 💰 Generous Oner Active Discount
- 🏋️♀️ Subscription to Evolve You App
- 🤰Enhanced Maternity Pay
- 🧘♂️ Financial, Physical and Mental Well-Being support
- 📖 Training and Learning Allowances
Company HQ
London, UK
Leadership
Krissy Cela
(Co-Founder & Creative Director)Is also a Co-Founder and the Lead Trainer with EvolveYou.
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