Partner Marketing Manager, Piano
+ Stock options
Office located in Bergmann Kietz, Berlin
Data-driven customer engagement solutions
Be an early applicant
Data-driven customer engagement solutions
501-1000 employees
Be an early applicant
+ Stock options
Office located in Bergmann Kietz, Berlin
501-1000 employees
Company mission
To improve digital interactions between companies and their customers.
Role
Who you are
- The ideal candidate will be an experienced marketer with a solid grasp of the partner lifecycle and a passion for building high-impact programs in an international, fast-paced environment
- 5+ years of experience in partner/channel marketing, ideally in the B2B SaaS space
- Strong foundation in marketing strategy, demand generation, and campaign management
- Deep understanding of the partner ecosystem and lifecycle (recruitment, enablement, co-marketing, etc.)
- Experience working in international environments and with global teams
- Fluency in English and exceptional communication skills
- French language skills are a plus
- Proven track record of content creation or collaboration with content teams
- Strong project management capabilities and the ability to manage multiple stakeholders
- Familiarity with marketing tools and platforms (e.g., marketing automation, social tools, CRM)
- Ability to build strong internal and external relationships
What the job involves
- As a Partner Marketing Manager, you will play a critical role in driving the growth and success of Piano’s partner ecosystem
- You will own the development and execution of marketing strategies focused on partner acquisition, enablement, and co-marketing initiatives
- This is a highly collaborative and cross-functional role that requires a blend of strategic thinking, creativity, and strong execution
- You will leverage your expertise in partner marketing and your deep understanding of the SaaS space to create compelling content, plan impactful events, and manage communications that promote joint success with partners
- Plan and execute co-marketing activities with partners, including campaigns, content, and events
- Organize and promote Piano’s partner events (in-person and online), as well as Piano’s participation in partner-hosted events
- Lead social and email initiatives to spotlight partner collaborations, success stories, and recruitment efforts
- Collaborate with content creators to develop thought leadership assets and partner-related content
- Drive marketing efforts to attract
- New service
- And technology
- Partners through targeted outreach
- Own partner communications related to product roadmap, program updates, new partnerships, success stories, and more
- Ensure internal stakeholders are aligned and informed on partner activities and priorities
- Maintain and support partner-related web content and resources
- Report on the performance of marketing initiatives and recommend areas for optimization
Our take
Piano helps businesses manage subscription, analytics and content personalization to monetize digital experiences. Previously the focus was on traditional publishers like Wall Street Post and CNBC. However, with the declining value of revenue streams like third party cookies, and new platforms like Substack and Clubhouse siphoning off paying customers, the revenue pinch is being felt by a growing spread of digital services.
Piano’s cloud-based offerings run a broad gamut, including experience personalization, paywall management, and data analytics. These are all supported by integrations with various mainstream third-party tools including Google Ad Manager and Apple Pay. This seemingly fragmented approach has not spread Piano thin, however, and it is consolidating its market lead with strategic acquisitions in the publishing space such as AT Internet and SocialFlow.
Following its impressive level of funding and massive growth in revenue since 2019, Piano is developing its product further to provide further publicity and analytics tools for its customers, particularly in newsletters and socials. It is also likely to continue expanding its market share through acquisitions as it builds outs its end-to-end platform for the publishing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2025
$45m
SERIES D
May 2021
$88m
SERIES C
Total funding: $160.4m
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Leadership
Trevor Kaufman
(CEO)They have an extensive track record of building brands and profitable businesses in media and technology, having previously served as the CEO of Tinypass, Possible Worldwide, and Schematic.
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