Head of Search Engine Optimization, Leadtech
Salary not provided
CSS
HTML
JavaScript
Google Analytics
Wordpress
Screaming Frog
Ahrefs
SEMrush
Shopify
Senior and Expert level
Remote in EU, UK
Barcelona
Online Project Development
Be an early applicant
Online Project Development
501-1000 employees
B2CRecruitmentMarketingSaaSProduct ManagementeCommerce
Be an early applicant
Salary not provided
CSS
HTML
JavaScript
Google Analytics
Wordpress
Screaming Frog
Ahrefs
SEMrush
Shopify
Senior and Expert level
Remote in EU, UK
Barcelona
501-1000 employees
B2CRecruitmentMarketingSaaSProduct ManagementeCommerce
Company mission
To bring forward new business ideas and empower employees to achieve their goals in the online business world.
Role
Who you are
- This role will require strong leadership, strategic vision, and the ability to foster cross-departmental collaboration to optimize search performance
- Minimum of 8+ years of SEO experience, including 5+ years in leadership or managerial roles, overseeing strategy and team performance
- Proven track record of driving significant organic growth through innovative SEO strategies
- Extensive knowledge of technical SEO, content optimization, link-building strategies, and industry tools like Google Analytics, SEMrush, Ahrefs, and Screaming Frog
- Demonstrated experience in leading, mentoring, and growing teams of SEO specialists and strategists to achieve high performance
- Ability to foster a culture of collaboration, innovation, and accountability within teams. Excellent communication skills to build strong relationships with internal teams and external vendors or agencies
- Strong ability to align SEO strategies with broader business objectives and marketing initiatives
- Proven capacity to advocate for SEO priorities and build relationships with cross-functional stakeholders like content, product, CRO, and development teams
- Expertise in establishing and tracking KPIs such as organic traffic, rankings, conversions, and ROI
- Experience in conducting competitor analysis to identify gaps and opportunities for growth
- Experience with website platforms and content management systems (e.g., WordPress, Shopify) and technical tools (e.g., JavaScript, HTML, and CSS basics)
- Strong critical thinking and problem-solving skills, with the ability to propose innovative solutions
- Ability to identify and seize opportunities for SEO growth, even in competitive or challenging markets
What the job involves
- Due to continuous growth, our Organic Marketing Team is excited to welcome a motivated Head of SEO to help us align marketing strategies with business goals to drive organizational success
- As a Head of SEO, you’ll l be responsible for developing, leading and overseeing the execution of a robust SEO strategy across different projects in close collaboration with TL (SEO Strategists) to drive organic growth and visibility, aligning with broader business objectives
- 1. Define (or co-define with TL) and Align SEO Strategy with business goals for all SEO-driven projects
- Develop and oversee the implementation of a comprehensive SEO strategy that aligns with company goals to maximize organic search visibility and traffic growth with a clear focus on conversion
- Identify opportunities for content optimization, technical SEO improvements, and link-building strategies to achieve business objectives
- Create a roadmap of SEO initiatives, prioritizing projects based on expected impact and ROI
- 2. Team Leadership
- Lead, mentor, and manage a team of SEO TL and Specialists fostering professional growth and ensuring high-performance execution
- Set clear goals, conduct performance evaluations, and provide continuous feedback to the team
- Promote a culture of innovation, collaboration, and accountability within the SEO team
- 3. Cross-functional Collaboration
- Partner with content, project, CRO, product, UX, and development teams to integrate SEO best practices into campaigns, website architecture, and product launches
- Collaborate with marketing stakeholders to align SEO efforts with broader marketing initiatives, driving synergies across paid and organic strategies
- Advocate for SEO priorities and ensure alignment across departments
- 4. Data-driven Decision Making
- Establish and track key performance indicators (KPIs) for SEO performance, such as organic traffic, rankings, conversions, and ROI
- Conduct in-depth analysis of SEO data to assess performance, identify trends, and adjust strategies for maximum impact
- Generate regular performance reports and provide actionable insights to stakeholders
- 5. Budget and Resource Allocation
- Manage the SEO department's budget, ensuring efficient allocation of resources and maximum ROI
- Prioritize projects and initiatives based on business objectives and expected outcomes
- Oversee external vendor relationships, including SEO tools, agencies, and consultants
- 6. Industry Trends Monitoring
- Stay current with search engine algorithm updates, SEO trends, and industry best practices
- Ensure the team adapts quickly to algorithm changes and new technologies to maintain and improve rankings
- Conduct competitor analysis to identify gaps and opportunities in the SEO strategy
- Collaborate with AI SEO researcher to maximize opportunities and insights related to Google's AI Overviews and emerging AI-driven search developments
- 7. Collaboration with External Agencies and Consultants
- Identify, vet, and establish partnerships with external SEO agencies, consultants, and vendors to support strategic initiatives
- Manage agency relationships, ensuring clear communication, alignment on goals, and effective execution of deliverables
- Allocate budget to external partners based on performance expectations and ROI
- Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end)
Application process
- Application review & Initial screening – Our team reviews applications and reaches out for an initial conversation if there’s a match
- First Interview - Meet with Organic Marketing Associate Director and HR
- Second Interview - Have a conversation with the Organic Marketing Director
- Final Interview - Discuss with the Executive Director of Leadtech
- Offer – We’re excited to welcome you to the team!
Our take
Designing and adopting digital services can be inaccessibly expensive and complex for many businesses. Leadtech solves this problem by providing companies with innovative digital solutions.
Leadtech is well served by the diversity of its solutions, which has enabled it to build an impressive customer base. Its suite of tools covers everything from UX design to SEO, content to backend. This ensures that Leadtech has broad appeal to businesses looking for all-in-one digital solutions.
Leadtech has expanded considerably in recent years, now boasting an international team of over 250 people. Growing its talent will be an essential element of the company's continued success in the coming years, as will its commitment to innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
14% employee growth in 12 months
Company
Company benefits
- Flexible timetable
- Barceloneta district, close to the beach
- Happy Fridays and team events
- Tickets Restaurant
- Fresh fruit and coffee
- Game room and terrace
Company HQ
La Barceloneta, Barcelona, Spain
Leadership
Germán Castillo
(CEO)Previously founded Grupo Germinet and advertising platform Solimba Aplicaciones.
Salary benchmarks
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