Senior Acquisition & Paid Media Manager, Quadient
E-Commerce
Business communication solutions software
Be an early applicant
Business communication solutions software
1001+ employees
Be an early applicant
1001+ employees
Company mission
To simplify the connection between people and what matters.
Role
Who you are
- We are seeking a highly skilled and motivated Acquisition and Paid Media Manager to join our E-commerce team
- Proven experience in acquisition and paid media campaign management, campaign performance optimization
- Expertise in managing agency relationships
- Understanding of customer journey mapping and user experience (UX) principles
- Familiarity with email marketing platforms and automation tools
- Strong analytical skills
- Excellent communication and collaboration skills
What the job involves
- The successful candidate will play a pivotal role in strategizing, planning, optimizing, and executing acquisition and paid media campaigns to drive impactful results and business growth
- Also acting as the global point of contact for our global media agency, you will oversee contractual terms, commercial conditions, regular reporting, and quarterly business reviews (QBRs) with the agency
- The role contributes significantly to the E-commerce strategy and annual plan, ensuring alignment and execution of our strategic goals
- Contribute to the E-commerce team's strategy and annual planning, ensuring alignment with business goals
- Develop, implement, and optimize paid media strategy and campaign plans to achieve key performance indicators (KPIs) and business objectives
- Lead and execute acquisition campaigns for Quadient websites (with focus on low-end SMB and Supplies) to drive growth and engagement
- Work closely with creative teams to ensure paid media content aligns with brand messaging and resonates with the target audience
- Monitor and analyze campaign performance, utilize data-driven insights to identify new opportunities for audience acquisition, paid media optimization and conversion rate improvement
- Serve as the point of contact for the global media agency, managing contracts, commercial conditions, and ensuring efficient collaboration
- Manage and allocate paid media budgets effectively, ensuring maximum return on investment (ROI) and optimal Customer Acquisition Costs (CAC)
- Prepare and present regular performance reports and quarterly business reviews (QBRs) for internal stakeholders
- Collaborate with internal stakeholders to align campaign strategies with overall business goals and customer journey improvements
- Stay updated on the latest trends in paid media and acquisition strategies to maintain a competitive edge
Our take
Quadient is a global company providing intelligent automation for business communication, smart mailing, shipping, and parcel locker solutions; with a focus on improving the customer experience of ordering and receiving packages. Formerly known as Neopost, the company has grown to support hundreds of thousands of customers worldwide.
Quadient has a record for developing its offerings ahead of changes in the market and has a history of smart acquisitions. In the last couple of decades, the company acquired a series of companies with market-leading technologies – such as customer communication management provider GMC Software, and Parcel Pending, the leader in the US parcel locker market.
The beginning of 2024 saw the acquisition of Frama, a mailing and document management solution bring in 30,000 new customers for Quadient. It has also developed its largest lockers yet, enabling the company to expand service to retailers and distributors delivering extra-large and oversized goods.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company HQ
Bagneux, France
Leadership
Geoffrey Godet
(CEO, not founder)Previously served as President & CEO for Flatirons Solutions, CEO for Jouve, and Chairman of the Board for CORENA.
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