European marketplace for metals
Be an early applicant
European marketplace for metals
21-100 employees
Be an early applicant
21-100 employees
To create digital solutions to simplify the steel trade.
Vanilla Steel’s online marketplace makes it easier for companies to buy and sell excess steel across the EU. By connecting producers to buyers at regular auctions, both parties are able to cut down on negotiation time and administration while helping address industry-wide issues such as overproduction, excess capacity and slow-moving inventory.
The company's co-founders have previous industry experience at global leader Thyssenkrupp, where they met and conceptualized the idea for Vanilla Steel. As Europe’s only current independent digital platform solely for steel, the company has already carved out a solid market niche and built a client base sapnning more than 50 countries.
Vanilla Steel has been backed by June Fund as well as Seedcamp and Mustard Seed Maz. It is looking to connect with even more suppliers, and to bring additional digital solutions to a traditionally analogue industry.
Kirsty
Company Specialist at Welcome to the Jungle
Few candidates hear
back within 2 weeks
Jul 2021
$4m
SEED
Jun 2021
$0.1m
GRANT
Frohnau, Berlin, Germany
Matthias Affeldt
(CTO)IT & e-commerce entrepreneur. Former entrepreneur in residence at Thyssenkrupp Steel, founder & former CEO of internet company Atfogo, former CTO at XOM Materials.
Alexis Ducros
(CEO)Former entrepreneur in residence at Thyssenkrupp Steel, former deputy manager at mobile digital services platform Kardham Connect, former France MD at news platform Upday.
Clifford Ondara
(Managing Director)Former entrepreneur in residence at Thyssenkrupp Steel, Head of Business Development & Finance at B2B procurement platform Kreatize, Senior Management Consultant at chemicals manufacturer BASF.
Simon Zühlke
(Managing Director)Public speaker & entrepreneur. Co-founder & VP PR of public speaking club Toastmasters International, former entrepreneur in residence at Thyssenkrupp Steel, country lead DACH at JobTeaser.
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