Senior Marketing Manager, Bynder
Customer Expansion
More information about location
Digital asset management platform
Be an early applicant
Digital asset management platform
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
Bynder's mission is to inspire brands to thrive through exceptional content experiences.
Role
Who you are
- Extensive experience leading customer-focused events in B2B or enterprise environments
- Proven ability to influence senior executives, customers, and cross-functional stakeholders
- Strong competency in event communications, content strategy, and customer engagement
- Demonstrated ability to manage complex budgets, vendors, and global programs
- Exceptional interpersonal, strategic planning, and decision-making skills
What the job involves
- The Senior Marketing Manager, Customer Expansion, is a strategic leader responsible for designing, executing, and scaling global event programs that deepen customer relationships, drive account growth, and accelerate expansion revenue
- This role owns a portfolio of high-impact customer events—such as Bynder Connect, executive roundtables, product deep-dive workshops, and regional customer experiences—that strengthen retention, advocacy, and long-term value
- Define and lead the customer expansion event strategy aligned with customer marketing, account management, and revenue goals
- Shape a cohesive global event portfolio that enhances adoption, showcases value realization, and supports multi-product expansion
- Operate with high autonomy, determining event priorities, frameworks, and success criteria
- Own outcomes tied to customer retention, expansion pipeline influence, product adoption, and executive engagement
- Build event experiences that elevate customer advocacy, deepen relationships, and reinforce strategic partnership with key accounts
- Ensure events directly support customer lifecycle objectives, including renewal, upsell, and cross-sell motions
- Lead large-scale and high-touch customer events, ensuring high-quality execution and measurable business value
- Develop and own communication and audience-acquisition strategies to drive targeted attendance, including C-suite engagement
- Collaborate with Content and Product leadership on event narratives and content journeys that highlight customer success, product innovation, and strategic outcomes
- Partner closely with Customer Success, Sales, Product Marketing, and Executive Leadership to align event goals with customer growth priorities
- Influence stakeholders across global teams, building consensus on messaging, audience targeting, and success metrics
- Serve as a trusted advisor to executives on customer engagement strategy
- Direct internal teams, agencies, and production partners, managing substantial budgets and ensuring ROI
- Align resources and investments with high-impact customer expansion initiatives
- Demonstrate mastery in customer engagement strategy, experiential design, and event-driven revenue acceleration
- Innovate new formats, programs, and experiences that deepen customer connection and promote long-term account growth
- Act as an internal subject matter expert on best-in-class customer events and executive engagement experiences
Salary benchmarks
Our take
With an increased demand for content that is agreeable, personalised, and brand consistent, the digital asset management industry is growing fast, and Bynder is keen to cement its place as a key player.
As a scalable SaaS solution which is recognised for its innate user experience, Bynder is aimed at brand-forward companies seeking a user-friendly digital asset management (DAM) solution that they can utilise quickly. These companies increasingly deem DAM as necessary for a customised customer experience, and to free up time for wider strategic business initiatives, and so this presents a great growth opportunity for Bynder.
The company has built on its foundation of an innate user interface, as well as strong portal and swift deployment capacity, by expanding its partner ecosystem and integration capabilities. Serving over a million users across thousands of organisations, including the likes of Spotify, Puma, and Icelandair, the appeal of Bynder's solution is clear. In 2022, it was announced that the company would be purchased by private equity firm THL, a move which will enable it to accelerate growth and "help even more brands deliver exceptional content experiences."
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (1 round)
Aug 2016
$22.2m
SERIES A
Total funding: $22.2m
Company benefits
- Hybrid, remote & flexible options
- Bynder clubhouses - a safe space to create and maintain a strong sense of togetherness, foster innovation, and enjoy focus time when things get hectic at home
- Comprehensive health plans
- Unlimited holidays
- Generous parental and family leave
- Travel allowance
- Pension/401(k)
- Leadership academy
- StrengthsFinder assessment
- Access to LinkedIn Learning
- Mentorship program, as well as summer & winter school workshops
- Feedback culture, role scorecards and OKRs
Company HQ
Leidseplein, Amsterdam, Netherlands
Leadership
Chris Hall
(Founder & Chairman of the Board)Previously founded Label A and co-owned i-Concept. Left his role as CEO of Bynder to become Chairman in July 2020.
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