Performance Marketing Manager, Carwow

• This role requires a strong technical background coupled with a forward-thinking approach to identify and capitalise on new opportunities within these critical performance marketing channels
• Proven Experience: A minimum of 3 years of hands-on experience managing paid search campaigns, ideally within a tech or fast-scaling environment
• PPC Expertise: Solid experience utilising bid management tools and navigating various PPC platforms effectively, coupled with a strong understanding of bid strategies and audience targeting
• Feed-Based Campaign Management: Demonstrable experience managing Google Shopping or Vehicle Ads campaigns, including practical experience with technical feed optimisation
• Performance Optimisation: A proven track record of successfully driving and optimising Google Ads performance to achieve tangible results
• Analytical Acumen: Strong proficiency in data analysis tools, including Excel, and Tableau, with the ability to extract meaningful insights and translate them into actionable strategies
• Communication Proficiency: Excellent verbal and written communication skills, enabling effective collaboration with cross-functional teams
• Proactive and Collaborative: A proactive mindset with the ability to work autonomously and contribute effectively as a collaborative team member

Desirable

• As Performance Marketing Manager, your core mission is to maximise carwow's growth through the strategic and expert management of our paid search, Performance Max, and Vehicle Ads
• You'll be responsible for optimising feed-based campaigns and driving the adoption of innovative strategies to enhance performance
• Your success will be defined by your ability to consistently deliver exceptional results and contribute to our ambitious growth targets
• Campaign Management and Optimisation: Oversee and optimise paid search, pMax and Vehicle ads campaigns across Google & Microsoft Ads
• Data-Driven Decision Making: Analyse campaign performance metrics to identify opportunities for improvement and make data-driven recommendations to enhance performance
• Strategic Thinking: Contribute to the development and execution of our overall growth strategy, focusing on paid search and performance-based campaigns
• Cross-Functional Collaboration: Work closely with local market teams, brand, and marketing analytics to ensure alignment and maximise campaign effectiveness
• Innovation: Identify and test new opportunities and technologies to stay ahead of industry trends and drive growth. Develop and implement advanced feed optimisation strategies to support the rapid scaling of our Vehicle Ads campaigns
• Stakeholder Management: Build and maintain strong relationships with key stakeholders, including senior leadership, marketing teams, and cross-functional departments. Effectively communicate campaign performance, strategies, and insights & recommendations

• Introductory video call with our Talent team
• Interview with Head of Paid Search and a member of the performance marketing team
• Skills-based interview with the above plus our Growth Director