Brand Marketing & Partnerships Coordinator, Cuyana
$66.6-80k
+ Bonus
More information about location
Retail apparel and fashion
Open for applications
Retail apparel and fashion
21-100 employees
Open for applications
$66.6-80k
+ Bonus
More information about location
21-100 employees
Company mission
To streamline the e-commerce production chain and go direct-to-consumer to offer high-quality, timeless pieces at attainable prices.
Role
Who you are
- Cuyana is seeking a Brand Marketing & Partnerships Coordinator with exceptional communication and problem-solving skills, highly organized, proactive and detail-oriented
- 2-3 years of experience in marketing, events or creative project management, preferably in an agency environment or retail brand
- A natural elevated taste with a strong understanding of cultural, consumer, and category trends within the fashion space
- Must be driven, hard-working, and willing to roll up their sleeves at a fast-moving company
- Ability to multitask, manage time efficiently, and work autonomously
- Deadline driven, can work under pressure and under tight deadlines
- Flexibility to quickly adapt and align with business needs
- Strong attention to detail
- You embody Cuyana's Fewer, Better ethos
- Give back as part of the Cuyana Community (help teammates during peak season, support retail events, volunteer + community events)
- We look for mission and values-aligned candidates who respect each other and foster an open and supportive environment
- Cultivate Community – you are honest, inclusive and always willing to lend a hand
- Create Excellence – you are accountable, decisive and drive for results
- Build & Evolve – you are curious, look to push the status quo by bringing new solutions, and seek feedback along the way
What the job involves
- In this role, you will support our brand marketing initiatives, including event activations, community management, press/media relations, and more. You will provide essential project management support to the brand marketing team across various projects
- This role will report to the Senior Manager of Brand Marketing
- Brand Strategy Implementation: Assist in the execution of brand strategies to ensure a consistent and effective brand message. Coordinate with cross-functional teams to implement brand initiatives across various channels
- Campaign Coordination: Assist in the planning and execution of brand marketing campaigns, including product launches, collaborations, and promotions. Coordinate with internal teams and external partners to ensure timely and effective campaign rollout
- Event Activation and Execution: Assist in planning and executing brand events, such as retail events, pop-ups, and customer engagement events
- Social Media Execution: Execute social media posts (mostly Instagram), which includes posting, and community engagement
Our take
Cuyana sells premium sustainable women’s fashion items, predominantly leather and loungewear, direct-to-consumer through its ecommerce store. More recently the company has expanded offline to seven brick-and-mortar locations in the US, as well as a travelling showroom.
The company is attempting to disrupt the culture of fast fashion by calling on consumers to buy less, but buy better. It’s a large task to undertake, but Cuyana appears to be making great headway. Already, 40% of its sales are from repeat buyers, indicating a hard core of support from conscious shoppers.
In 2019, Cuyana raised $30 million in series C funding from H.I.G Growth Partners, one of the largest rounds ever for a female owned fashion retailer. It’s this funding which led to the expansion of its physical stores, which are seen more as a marketing hub which further drives online sales.
For further growth, the company will be banking on continued loyalty as well as more visibility in the mainstream. The latter has arrived to some degree in the form of Meghan Markle, who publicly wears Cuyana goods, drawing much more brand awareness.
Keeping true to its sustainability focus, Cuyana has launched a resale programme, where fashion lovers can buy, sell and donate unwanted garments through a plug-in integrated within Cuyana’s online shop.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2019
$30m
SERIES C
Jun 2013
$1.7m
SEED
Total funding: $31.7m
Company values
- Cultivate Community – you are honest, inclusive and always willing to lend a hand
- Create Excellence – you are accountable, decisive and drive for results
- Build & Evolve – you are curious, look to push the status quo by bringing new solutions, and seek feedback along the way
Company HQ
Tenderloin, San Francisco, CA
Articles
Leadership
Karla Gallardo
(CEO)Was an Investment Banking Analyst at Goldman Sachs. Worked in Business Analysis and Strategy at Apple.
Shilpa Shah
(Co-Founder)Formerly Manager of Information Architecture at Walt Disney Parks and Resorts, previously Design Director of Punchcut.
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