Brand Marketing & Partnerships Coordinator, Cuyana
$66.6-80k
+ Bonus
More information about location
Women's premium fashion basics
Job no longer available
Women's premium fashion basics
101-200 employees
Job no longer available
$66.6-80k
+ Bonus
More information about location
101-200 employees
Company mission
To streamline the eCommerce production chain and go direct-to-consumer to offer high-quality, timeless pieces at attainable prices.
Role
Who you are
- Cuyana is seeking a Brand Marketing & Partnerships Coordinator with exceptional communication and problem-solving skills, highly organized, proactive and detail-oriented
- 2-3 years of experience in marketing, events or creative project management, preferably in an agency environment or retail brand
- A natural elevated taste with a strong understanding of cultural, consumer, and category trends within the fashion space
- Must be driven, hard-working, and willing to roll up their sleeves at a fast-moving company
- Ability to multitask, manage time efficiently, and work autonomously
- Deadline driven, can work under pressure and under tight deadlines
- Flexibility to quickly adapt and align with business needs
- Strong attention to detail
- You embody Cuyana's Fewer, Better ethos
- Give back as part of the Cuyana Community (help teammates during peak season, support retail events, volunteer + community events)
- We look for mission and values-aligned candidates who respect each other and foster an open and supportive environment
- Cultivate Community – you are honest, inclusive and always willing to lend a hand
- Create Excellence – you are accountable, decisive and drive for results
- Build & Evolve – you are curious, look to push the status quo by bringing new solutions, and seek feedback along the way
What the job involves
- In this role, you will support our brand marketing initiatives, including event activations, community management, press/media relations, and more. You will provide essential project management support to the brand marketing team across various projects
- This role will report to the Senior Manager of Brand Marketing
- Brand Strategy Implementation: Assist in the execution of brand strategies to ensure a consistent and effective brand message. Coordinate with cross-functional teams to implement brand initiatives across various channels
- Campaign Coordination: Assist in the planning and execution of brand marketing campaigns, including product launches, collaborations, and promotions. Coordinate with internal teams and external partners to ensure timely and effective campaign rollout
- Event Activation and Execution: Assist in planning and executing brand events, such as retail events, pop-ups, and customer engagement events
- Social Media Execution: Execute social media posts (mostly Instagram), which includes posting, and community engagement
Our take
Cuyana sells premium sustainable women’s fashion items, predominantly leather and loungewear. Its items are available online or in a number of brick-and-mortar locations in the US, as well as at a travelling showroom.
The company wants to disrupt fast fashion by calling on consumers to buy less, but buy better. It’s a large task to undertake, but Cuyana appears to be making great headway. Already, 40% of its sales are from repeat buyers.
For further growth, the company will be banking on this continued loyalty as well as more visibility in the mainstream. Keeping true to its sustainability focus, it also launched launched a resale programme, where fashion lovers can buy, sell and donate unwanted garments.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2019
$30m
SERIES C
Jun 2013
$1.7m
SEED
Total funding: $31.7m
Company HQ
Tenderloin, San Francisco, CA
Leadership
Karla Gallardo
(Co-Founder & CEO)Was an Investment Banking Analyst at Goldman Sachs. Also worked in Business Analysis and Strategy at Apple.
Shilpa Shah
(Co-Founder)Formerly Manager of Information Architecture at Walt Disney Parks and Resorts, as well as Design Director of Punchcut.
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