Senior Marketing Operations Manager, Highspot
CA$126-196k
+ Stock options
More information about location
Sales enablement platform
Be an early applicant
Sales enablement platform
501-1000 employees
Be an early applicant
CA$126-196k
+ Stock options
More information about location
501-1000 employees
Company mission
To empower companies to elevate customer conversations that drive strategic growth.
Role
Who you are
- 5+ years of experience in global B2B marketing, specializing in marketing operations, tools, and analytics. Marketo experience is required
- Deep understanding of database structure, data hygiene, reporting/analytics, and attribution, including advanced knowledge of Salesforce reporting and Bizible
- Strong analytical skills to extract insights and intelligence from marketing data
- Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
- Proven experience in building, rebuilding, and governing multiple large marketing automation platforms
- Ability to manage multiple projects in a fast-paced environment
- Technical proficiency, excellent communication skills, and a drive to improve processes
- Knowledge of GDPR and similar Global regulations
What the job involves
- The Revenue Operations organization is at the intersection of Marketing, Account Development, Sales, Services, and Finance
- It encompasses Sales & Marketing Operations, Deal Strategy, Technology, Analytics, and Incentive Compensation
- The Revenue Technology team is responsible for implementing the GTM strategy with regards to system administration, infrastructure, and security
- Reporting to the Director of Revenue Technology, the Senior Marketing Operations Manager will be responsible for shaping and implementing our marketing operations strategy and roadmap, while leading cross-functional collaboration for seamless execution
- The successful candidate in this role will also have the opportunity to lead an offshore team of system administrators
- Maintain and improve our Marketing technology stack to enhance operational efficiency and deliver quality MQLs
- Drive prioritization to develop and maintain a strategic roadmap, balancing immediate requirements with our long-term vision
- Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other
- Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively
- Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement
- Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects
- Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals
Our take
Highspot is an AI-driven sales enablement platform that enhances sales team performance globally. It offers intelligent content management, training, contextual guidance, and customer engagement in a unified platform. This integration, supported by actionable analytics, helps companies turn strategic plans into effective sales.
Highspot's annual recurring revenue has grown over tenfold in recent years, highlighting the importance of sales enablement in improving sales team performance. The company's innovation and customer satisfaction have led to record new customer acquisitions and revenue growth, with clients like Hootsuite, Twitter, Siemens, and Nestle.
Despite a 10% workforce reduction following its expansion into Canada, Highspot continues to innovate. The Spring ’24 release expands generative AI capabilities, providing personalised, just-in-time coaching and content personalisation at scale. Highspot Discover showcases these innovations, reinforcing Highspot's leadership in sales enablement.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$248m
SERIES F
Feb 2021
$200m
SERIES E
Total funding: $642.6m
Company benefits
- Generous PTO
- Free, Immersive Learning Courses
- Flexible Transportation Options
- Equity For Everyone
- Medical, dental, and vision benefits
- Flexible work and holiday schedules
- Competitive compensation
- Work from home opportunities
- Modern Health and Wellness Program
- Group Retirement Savings Plan (RRSP & DPSP)
Company values
- All In
- Invent the Future
- Details Matter
- Earn the Next Challenge
- Most Respectful Interactions
- Collaborate Across Boundaries
- Open and Real
- Learn It All, Not Know It All
- Invest Wisely
- Make it Happen
- Enjoy the Ride
Articles
Leadership
Robert Wahbe
(CEO)Former Corporate Vice President of the Server and Tools Division at Microsoft
Oliver Sharp
(Chief Solution Architect)Former General Manager of Strategy, Server and Tools Division at Microsoft
David Wortendyke
(CPO)Former Partner Architect at Windows Azure for over 20 years
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