Director of Creative Services, Smartly.io
EMEA & APAC
Salary not provided
Smartly
Expert level
London
3+ days a week in office
AI-powered advertising technology company
Open for applications
AI-powered advertising technology company
501-1000 employees
B2BMarketingSocialSocial MediaAdvertising
Open for applications
Salary not provided
Smartly
Expert level
London
3+ days a week in office
501-1000 employees
B2BMarketingSocialSocial MediaAdvertising
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- Proven experience (10+ years) in managing creative teams and a regional book of business, with a focus on scaling creative offerings across a large customer base
- Experience in account strategy planning and packaging creative services for scalable adoption in global markets, particularly in the EMEA and APAC regions
- Expertise in digital advertising platforms and technologies, with strong knowledge of social media ad formats and creative automation
- A clear understanding of integrating (AI) technology into creative support models for scaled adoption, creative efficiencies, and consistent creative delivery
- A track record of delivering measurable business impact through creative services in a SaaS or digital advertising environment
- Excellent leadership, communication, and strategic planning skills, with a focus on cross-functional collaboration and client success
- Ability to manage multiple projects simultaneously, while optimizing processes and ensuring creative excellence
- Demonstrated experience working closely with Sales, Product, and Customer Success teams to align creative services with broader business strategies
- Familiarity with Smartly’s platform or similar SaaS tools is a plus
- Ability to travel across the EMEA & APAC region for meetings, conferences, and industry events as required
What the job involves
- The Director, of Creative Services, EMEA & APAC will be responsible for leading a high-performing team of Creative Technologists while managing a regional book of business that includes Smartly’s top customers and partnerships
- You will play a key role in crafting account strategy, driving creative adoption at scale, and packaging creative offerings that deliver measurable value for our clients and drive impact
- This position requires close collaboration with key stakeholders in Customer Success as well as with the Director, Creative Services, NorAm to align regional strategies to achieve global creative impact, working cross-functionally with Sales, Product, and other departments to ensure creative services & account strategies are seamlessly integrated into the broader customer experience
- Your ability to develop and scale concepts + creative offerings, coupled with a data-driven strategy, will be crucial in growing Smartly’s creative impact in EMEA and APAC
- Lead and manage the EMEA & APAC Creative Technologists team to deliver tailored creative solutions for top customers and partners across the region
- Oversee and manage the regional book of business, delivering scaled creative campaigns and maintaining strong customer relationships that deliver against key revenue goals
- Develop and execute account strategy plans that align with business goals, ensuring creative offerings are positioned to drive growth and client satisfaction
- Package creative offerings for scaled adoption across the region, identifying opportunities to streamline services and drive a deeper understanding of creative services
- Collaborate with cross-functional teams (Sales, Product, Marketing, and Customer Success) to integrate creative offerings into broader business strategies and improve client experiences
- Identify new creative and business opportunities within the EMEA and APAC regions by understanding market trends and customer needs, driving the development of innovative solutions
- Scale creative solutions across top customers, ensuring repeatable, high-impact approaches that resonate across industries and regions
- Work closely with the Director of Creative Services, NorAm, to ensure consistency and alignment in creative strategies, rate cards, and support models globally
- Monitor and report on key performance metrics, leveraging data to drive decisions and optimize creative strategies to deliver quantifiable business outcomes
- Foster and grow customer relationships, serving as a trusted creative partner and helping clients achieve their business objectives through innovative creative services
- Stay up to date on industry trends, creative technologies, and best practices in digital advertising and creative automation
Salary benchmarks
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok, and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour, and TechStyle.
Its suite of tools automatically creates ads and videos from product images, handling budget allocation, audience targeting, and where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving social media advertising trends has it well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
35% female employees
1% employee growth in 12 months
Company
Funding (1 round)
Apr 2015
$2.6m
SERIES A
Total funding: $2.6m
Company benefits
- Employee Health and Wellness is a priority: We firmly believe that health and wellbeing are key to our success. That's why we provide a variety of benefits that contribute to holistic wellbeing. Smartlies are offered generous healthcare packages* that aim to support physical health, along with mental health services that help in coping with everyday issues
- Total Rewards Approach to Compenstion: We value efforts that positively impact our growth, and we are intentional about measuring success. Smartlies' contributions are rewarded through compensation and benefits programs, as well as career development opportunities. We have bonus programs and annual performance reviews in place
- Hybrid Workplace and allowance to Work from Abroad: We follow a hybrid working model that includes two days per week at the office and the remaining three days as a personal preference, may that be remote or onsite. Smartlies also have the possibility to work anywhere in the world for up to 30 days or work at a Smartly location for up to 60 days each year
- Options Granted, Everyone is an Owner: We provide a company equity options program for all new hires. Our options’ vesting is based on 50% time with accelerator component and 50% company performance. On top of that, we reward exceptional performance with additional grants approved by the leadership team. At Smartly, everyone is an owner
- Work Life Balance is Encouraged: We respect and value that life also happens outside working hours. We firmly believe Smartlies can be their best only when they also have time to rest, relax, and recharge. Hence we strongly encourage taking time off and enjoy paid holidays, OOO time and family leaves
- Opportunities to Learn adn Grow: Maximize Learning is one of our company values which serves as the base for advocating for professional growth. In our culture which is built on trust, transparency and feedback, we aim to support and elevate Smartlies by learning on the job, continuous feedback, self-development, trainings, and mentoring
Company values
- Work Smartly: We make decisions nimbly, automate manual work and execute with speed as a habit. Working smarter, not harder, allows us to take care of our wellbeing and productivity in the long run
- Act Customer First: All our decisions are inspired by providing long-term value to our customers. We understand their needs by working closely with them and collaborate across teams and functions to solve their trickiest problems
- Build Trust: Trust is the cornerstone of any successful team and a must for fast decision-making and candid feedback. We builld trust by holding ourselves and each other accountable for our actions and decisions. If trust is broken, we go out of our way to restore it
- Maximise Learning: We learn fastest by boldly going for the biggest challenges — if we fail, we make sure to learn from it, teach others, and set the bar even higher on the next try. We champion radically candid feedback to help each other improve
- Practice Radical Candor: We engage with respectful and constructive feedback, seek to give and receive feedback regularly to level up our ways of working, both internally and with external stakeholders
- Take Ownership: Nothing is someone else's problem — we act as owners and work towards common goals as one big team. We optimise for the success of the whole company, not just our own
Company HQ
Kluuvi, Helsinki
Articles
Leadership
Tuomo Riekki
(Board Member & Advisor)Initially served as CPO of the company before transitioning into their current role in 2021. Also the founder of Focal and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Board Member)Initially served as CEO of the company before transitioning into their current role. Previously founded Metrify.io, Startup Sauna, and Funrank. Currently serves as a Board Member for various organisations.
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