Director, Product Marketing, Aiven
Offers equity
AI-ready open source data platform
Be an early applicant
AI-ready open source data platform
201-500 employees
Be an early applicant
Offers equity
201-500 employees
Company mission
To help customers create outcomes and accelerate building applications.
Role
Who you are
- 10+ years of product marketing experience in high-growth B2B SaaS environments, with a proven track record of building and leading PMM teams at the $50M+ ARR scale
- You have 5+ years leading senior PMMs and first-line managers. Proven track record of hiring high-caliber talent, building leadership depth, and scaling high-performing teams with clear accountability and succession planning
- Expert at navigating hybrid GTM motions (PLG + SLG). You have deep experience marketing to technical audiences without losing the senior business audience, and you understand how to bridge the gap between user adoption and enterprise-wide expansion
- Preferable: Experience in or strong affinity for data infrastructure or open source technologies
- You are "AI-native" in your approach to work and possess the technical depth necessary to communicate effectively with practitioners and architects
- You work at pace with a relentless sense of urgency. You are a growth-architect who prefers "done and iterating" over "perfect and stagnant," with a fail fast, learn faster mindset
- You view Product Marketing as a direct revenue driver. You are obsessed with data and metrics and you have the commercial acumen to translate marketing activity into business growth
- You have a track record of building exceptional cross-functional relationships at pace and scale, unlocking siloes and influencing business outcomes, bringing others on the journey
What the job involves
- We are looking for a high-velocity, dynamic Director of Product Marketing to build, scale and lead a world-class function that bridges the gap between our technical excellence and market-leading growth
- As the Director of Product Marketing, you will be the strategic architect of our go-to-market (GTM) engine
- Reporting to the VP of Marketing, you will lead the charge in defining our positioning, messaging, and GTM strategy across a multi-platform product portfolio
- You will be responsible for scaling a high-performing team that drives revenue through a hybrid Product-Led Growth (PLG) and Sales-Led Growth (SLG) motion, effectively engaging both developer practitioners and senior business stakeholders
- Build and Scale PMM Function: Design, build, and scale a high-performing Product Marketing organization from the ground up. Establish clear ownership, accountability, and operational excellence, ensuring the team is a primary driver of business outcomes, not a support function
- Strategic GTM & Messaging: Define and evolve Aiven’s market position and top-level platform narratives. Translate complex technical capabilities into compelling, value-driven messaging that addresses deep pain points for both technical users (developers/engineers) and business evaluators
- Hybrid Growth Orchestration: Master the "User-to-Buyer" journey by orchestrating effective PLG and SLG motions. Create strategies that convert developers via self-service and empower sales teams with the playbooks and assets needed to win complex, high-stakes enterprise deals
- Commercial Impact & AI-Driven Scale: Fuel revenue growth by developing high-impact content, sales enablement tools, and demand generation assets. Leverage AI and modern marketing tooling to automate workflows, increase team precision, and ensure Aiven stays at the forefront of technical innovation
- Competitive & Market Intelligence: Build and operationalize a competitive intelligence function that arms Sales and Product with actionable insights. Continuously analyze market trends, buyer evolution, and ecosystem shifts (e.g., open source, hyperscalers, AI infrastructure) to inform positioning and roadmap priorities
- Cross-Functional Leadership: Act as a key partner to senior leadership across Product, Engineering, and Sales. Influence product roadmaps with customer and market insights, and drive alignment on complex GTM decisions and trade-offs
Our take
The cloud infrastructure is booming as more businesses rely on open-source technologies to run their operations at scale. In this fast-growing space, Finnish company Aiven has carved out a strong reputation since founding in 2016. The company provides fully managed cloud services, helping organizations use open-source tools without the hassle of managing the technical details themselves.
The company works with a wide range of clients around the world, offering services that cover everything from databases to messaging systems and analytics tools. So, Aiven is helping businesses streamline their cloud operations and focus on growth instead of infrastructure headaches. Making complex technology accessible, reliable, and scalable for teams of all sizes.
Recently, Aiven his a major milestone of surpassing $100M in annual recurring revenue, a signal of its growing impact in the cloud space. To support this next phase of growth, it's opening a new hub in Cork, Ireland, creating a bunch of new jobs over three years.This expansions puts AIven in a prime position to scale internationally and bring its managed open-source solutions to more companies.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$210m
SERIES D
Oct 2021
$60m
SERIES C
Total funding: $420m
Company benefits
- Stocks: Stock options for permanent employees
- Learning & growth: Get ahead with an individual learning budget, access to a web learning platform, coaching, and the ever-growing Aiven library.
- Work/life balance: Flexible, regular working hours, and hybrid work friendly.
- Health care: Private health and dental care.
- Work equipment: The tools you need to do your job.
- Cool, collaborative work spaces: with free drinks, treats and fruit.
Company HQ
Kamppi, Helsinki
Leadership
Oskari Saarenmaa
(Co-Founder CEO)Senior Software Engineer and Software Architect for F-Secure Corporation from 2002 to 2011.CEO and Software Architect of Ohmu Ltd. from 2010 to 2016.
Heikki Nousiainen
(Co-Founder & Field-CTO)Experience as Information Security Specialist for TietoEnator. Lead Software Architect for F-Secure Corporation from 2008 to 2015.
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