Manager of Content Marketing, SpyCloud
$108-140k
More information about location
1+ day a week in office
Cybercrime analytics platform
Be an early applicant
Cybercrime analytics platform
201-500 employees
Be an early applicant
$108-140k
More information about location
1+ day a week in office
201-500 employees
Company mission
To protect businesses and consumers from the stolen identity data criminals are using to target them now.
Role
Who you are
- 6+ years of experience in cybersecurity content marketing, with strong experience in writing and copy-editing
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Track record of building content programs that demonstrably contributed to pipeline and revenue
- Strong storytelling skills and the ability to translate complex technical concepts into engaging content
- Knowledge of SEO/AEO best practices and content optimization techniques. AirOps experience is a plus
- Data-driven mindset with the ability to measure and analyze content performance
- In-depth experience with website content and ability to stage and review web content on Wordpress
- Experience managing internal content contributors as well as third-party vendors and freelancers to meet content objectives
- Adaptable and proactive mindset with a passion for staying updated on industry trends
What the job involves
- As the Manager, Content Marketing at SpyCloud, you will own the strategy, execution, and performance of content across the buyer journey – from awareness to retention
- This role reports to the VP, Brand & Communications and sits at the intersection of storytelling and demand gen, producing content that educates security practitioners, influences buyers, and earns citations from both search engines and AI platforms
- You will lead a small but high-output team of content creators working cross-functionally to develop compelling content that resonates with our target audiences
- If you thrive in a fast-moving B2B environment and know how to turn complex technical topics into engaging content that actually moves pipeline, this role is for you
- We invite you to join a winning team that protects digital identities and defends against cyber threats on a global scale
- Content Strategy & Planning: Own the content strategy and monthly roadmap, aligned to product launches, events, and trending topics
- Communicate, maintain and enforce an editorial calendar that keeps the team focused and on schedule
- Content Creation & Quality: Lead the production of high-quality and engaging content across a variety of formats, including blog posts, web pages, research reports, case studies, infographics, and videos
- Uphold the bar for accuracy, voice, and editorial standards
- SEO/AEO Optimization: Partner with our in-house team to optimize content for search visibility and AEO to drive site traffic and qualified conversions
- Thought Leadership: Collaborate with subject matter experts to develop thought leadership content that earns SpyCloud recognition as the authoritative voice in identity threat protection
- Lead Generation: Develop assets that support lead generation and nurture campaigns in collaboration with the demand gen and product marketing teams
- Distribution & Amplification: Plan and execute multi-channel distribution strategies across web, email, and social channels
- Audience & Industry Segmentation: Map content to target personas and key verticals, tailoring messaging to specific pain points and buying triggers
- Performance & Optimization: Analyze content performance metrics and use data to optimize content strategies and prioritize the highest-impact content
- Team Leadership: Lead and mentor a team of content creators and agency partners, fostering a collaborative and high-impact creative culture
- Brand Voice Governance: Serve as a steward of SpyCloud's editorial voice and content standards across all channels and contributors
Our take
Mainstream browsers are heavily monitored to help combat cybercrime, but these browsers are generally not used by digital criminals. The 'dark web' operates outside of the legal web, with criminals using such platforms to sell login details and other sensitive information.
SpyCloud provides a web plugin that monitors websites and forums on the dark web to inform companies of when sensitive data that matches their credentials is located. This allows companies to identify and take action upon a data breach before any harm can be done.
There are many fraud and cybercrime detection software companies on the market but SpyCloud's specialization in monitoring the dark web has carved it out a distinct niche. This has seen it attract an impressive client list of over 500 enterprises, as well as significant funding that supports further platform development.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$35m
GROWTH EQUITY VC
Aug 2023
$110m
LATE VC
Total funding: $203.5m
Company benefits
- Health benefits: From medical to dental, we’ve got you covered.
- Work/life balance: We offer generous PTO and a remote-friendly culture.
- Compensation: Our talented employees enjoy competitive salaries and equity.
- 401k matching: Investing in the future of our employees is a no-brainer.
- SpyCares: We’re only as strong as the communities we’re a part of and giving back is in our DNA.
Company HQ
Bouldin Creek, Austin, TX
Leadership
Ted Ross
(Co-Founder & CEO)Ted worked in Security Systems for the US Air Force before working in Engineering at West Corporation, Wal-Mart and Extreme Networks. He also worked at HP for 4 years in Threat Intelligence before co-founding SpyCloud in 2016.
Alen Puzic
(Co-Founder & CIO)Prior to SpyCloud, Alen co-founded PwnedList and served as the CTO for 5 years. He also served as the VP of Development at InfoArmor and as a Security Engineer at Click Security and TippingPoint. Before this, he spent 4 years at IBM as a Software Engineer.
Ronak Patel
(CTO)Ronak joined SpyCloud in 2018 as a Director of Engineering, he then moved into the role of VP of Engineering in 2019 and CTO in 2023. Prior to SpyCloud, he was a Lead Software Engineer at ReIntent, a Lead Platform Engineer at Waterfall and an IT Specialist at IBM.
Damon Fleury
(CPO)Damon joined SpyCloud in 2022 as VP of Strategy, moving into the role of CPO that same year. Previously, he worked as a Security Product & Service Strategy Consultant at Argyle Technologies and served as the CTO of Ataraxis Cyber.
Brad Rouse
(CRO)Prior to joining SpyCloud in 2025, Brad served as the CRO at Protegrity and Qrypt. He also spent 6 years at Entrust as a Director of SSL Sales Americas, Entrust Certificates Services and as the Global VP of SSL Sales.
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