Director of Demand Generation, Blue J Legal
CA$120-160k
+ Equity
More information about location
Machine learning-powered tax & legal analysis
Job no longer available
Machine learning-powered tax & legal analysis
21-100 employees
Job no longer available
CA$120-160k
+ Equity
More information about location
21-100 employees
Company mission
To bring absolute clarity to the law, everywhere and on-demand.
Role
Who you are
- Our ideal candidate will have experience building out high level lead and revenue generation strategy at a B2B SaaS organization, and be just as comfortable rolling up their sleeves to get the work done
- You’ll have a track record of success in account based marketing in B2B tech, and will apply this experience at Blue J to create programs and campaigns that create demand with our customers
- We’re looking for somebody who is enthusiastic, creative, and scrappy, and who is excited about making a big impact at the early stages of Ask Blue J’s growth
- You have a track record of success owning Demand Generation at a B2B SaaS organization
- You have experience you can speak to about growing accounts through account-based marketing
- You’re an expert in developing, executing, and measuring innovative and results-focused demand programs and campaigns
- You love content! You have experience owning the creation of marketing materials. You can identify what’s good and what works, and are excited to work with a team to build it
- Scale-up experience is a strong asset. You thrive best in an environment where things move quickly (fewer processes means less red tape!), and you see the immediate impact of your work
- Influencing comes naturally to you; you’re a strong communicator and can clearly and easily articulate product offers to customers and prospects in writing, verbally, and visually
- You have strong project management skills and attention to detail
- You're solutions-focused. You have a passion for experimenting and trying new things (even if they’re unconventional!), and you’re not afraid to step away from things that aren’t working
- You have a highly developed sense of empathy that you use to understand our customers (and to work with our team!)
- You’re accountable: you do what you say you’re going to do, and you communicate often and clearly with your team
- You’re pleasant and playful: you take your work seriously but not yourself. You have high standards for both your work and working environment, and you expect to enjoy your professional life
What the job involves
- Working with our Digital Marketing Specialist, and our Revenue team more broadly, the Director of Demand Generation will lead the strategy and execution of marketing programs that capture and nurture marketing leads across multiple channels
- These programs will include outreach to our existing database through marketing automation, lead generation through events and SEM, and optimization of our own website as a lead generation channel
- Reporting to our Chief Revenue Officer, the Director of Demand Generation will lead our entire marketing efforts from creating B2B content, managing and coordinating outbound and inbound ABM communications programs, and honing our brand to drive a highly qualified sales pipeline
- You’ll be an inspiring coach to our (amazing!) Digital Marketing Specialist, and work collaboratively with our Revenue and Product teams
- Blue J is a team of values-driven people working together towards something we all deeply care about
- You’ll have the chance to work with an incredible, friendly, and fun team, and advance your career as you collaborate with us as a key player in driving the growth in what promises to be a very exciting 2024
- Leading Blue J’s marketing efforts, partnering closely with our broader Revenue and Product teams
- Building, executing, and owning the demand generation function at Blue J with a focus on account-based marketing
- Leading and collaborating on strategic planning and implementation of marketing, sales, and account-based campaigns including messaging, content planning and creation, nurture programs, emails, landing pages, website, blogs, sales collateral and enablement, client case studies, and meetings/events
- Developing integrated organic and paid programs that increase the marketing database and overall pipeline, e.g. SEO, content marketing, webinars, events etc…
- Working collaboratively to write, review, publish, and promote marketing materials to drive awareness and interest. Owning freelancer/agency relationships and products when engaging with them
- Owning marketing data. Analyzing campaign outcomes in detail, drawing insights and presenting results to facilitate decision making and determine next steps, optimizing based on analyses. Working with the broader revenue team, optimizing data quality, reporting, and segmentation and proactively making recommendations on ICP (ideal customer profile)
- Collaboratively working to enhance existing brand and messaging strategy. Maintaining social media and website presence, ensuring postings are frequent, relevant, and consistent with Blue J’s brand and positioning
- Owning operational processes relating to marketing and demand generation initiatives to measure effectiveness, performance, and ROI. Ensuring processes are scalable, and proactively adapting to changes in the business with agility
- Working resourcefully, both independently and with our team, to make strategic and creative recommendations to improve our overall marketing function
- Marketing Tech Stack: Webflow, HubSpot, Salesforce, Google Analytics 4, Google Search Console, Ahrefs, Google Ads, LinkedIn Advertising
Application process
- 30 min meeting with our Chief of Staff and Head of People and Culture, Rose Duggan, for us to learn about your fit for the role, and for you to learn about Blue J and ask any questions
- 45 min meeting with Sean Erjavec, our CRO and the position's hiring manager, to dig into the specifics of the role and team
- 30min meeting with Jessica Fuentes, our Digital Marketing Specialist, to learn about how our Marketing team operates, and to see how you'd enjoy working together
- 30min meeting with Sean to dig deeper into how you'd work together
- 30min meeting with Ben Alarie, our CEO, for you to learn more about our mission, vision, and values
Our take
Blue J Legal’s AI powered platform was created by a team of law professors and data scientists with the aim of helping fellow legal professionals gain a better understanding of individual cases, more quickly than if they researched an entire case themselves.
Having initially focused solely on legal cases, Blue J also now applies its predictive AI software to tax law – a tool which has become popular amongst tax attorneys and accountants, not just for its speed but for its junior-training applications.
While there’s been huge growth in the use of AI in the legal industry, its outcomes have not been without flaw. Blue J claims 90% accuracy for its predictive software; however, there have been some cases documented across the whole industry where AI was biased against minority demographics.
The key thing for Blue J Legal moving forward is the accuracy of its software. If the company can maintain the very highest standards and maintain its AI’s integrity, it could become not just financially successful, but socially impactful.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-24% employee growth in 12 months
Company
Company benefits
- Comprehensive health benefits
- Education budget for continued learning
- Generous paid time off
- Parental leave
- Social events
- Team-centric environment
- Employee stock options
- Healthy work-life balance
Company HQ
CityPlace, Toronto, ON
Leadership
Benjamin Alarie
(Co-Founder & CEO)Osler Chair in Business Law, Full Professor, tenured faculty member, and former Associate Dean (2011-2015) at the law school at the University of Toronto.
Brett Janssen
(Co-Founder & CTO)Former Senior IT Architect at Odecee and The Marlo Group, former SOA Solution Architect at IBM.
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