Associate Brand Manager, Crunchyroll
$69-80k
Streaming service for anime and manga
Posted today
Streaming service for anime and manga
1001+ employees
Posted today
$69-80k
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- Have a Bachelor's degree with 2+ years of work experience and 1+ years of partnership management and cross-functional department experience
- Have strong time management skills with the ability to manage your deliverables without intervention
- Understand working with partners from different cultural backgrounds, particularly Japanese business culture
- Like to learn new things and are open to taking on new challenges and solving tasks outside of your comfort zone
- Are proficient in either Mac or PC and have experience using content delivery software (Aspera, SFTP) and CMS backend systems a plus
- A plus if you are fluent in Japanese and can communicate effectively with Japanese-speaking partners
What the job involves
- The Associate Brand Manager plays a key role in enabling brands and licensors to thrive in our streaming and other omni-channel experiences
- You will be an important partner between our licensors and our teams to drive and enable marketing collaborations and events
- Know your assigned brands thoroughly to ensure strong marketing collaborations that resonate with the brand
- Be the key point of contact for the brand's licensor for requests. Provide periodic updates for new and existing brands to each partner. Proactively update changes to exploitation strategy and rationale behind the change
- Oversee the exploitation and use of the brand's likeness by coordinating internal approvals and external approvals with Licensors
- Coordinate marketing promotions for respective Licensors and their associated talent at events/conventions
- Pull and compile viewership data and other reporting metrics for content partners on both a regular and ad-hoc basis
- Work with other departments to obtain promotional data for monthly reports
- Support the Brand Management team with various administrative and operational tasks and daily operations
- As an Associate Brand Manager, you will report to the Senior Brand Manager
- Your love for anime, and pop culture pushes you to thrive in a fast-paced environment and be an excellent teammate
- The Brand Management team expects that our streaming and other omni-channels enjoy healthy growth to scale and engage, are attractive to licensors and their representatives, are credible with audiences, and set the pace for the industry
- The position requires strong partnership and collaboration with our creators/licensors in Japan, and global teams in marketing, communications, content, business development, and product
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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