Senior Manager of Field Marketing & Events, SponsorUnited
More information about location
Sports and entertainment intelligence platform
Open for applications
Sports and entertainment intelligence platform
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To simplify the increasingly complex sponsorship ecosystem.
Role
Who you are
- Experience in B2B marketing with a focus on Field Marketing, Experiential & Event Marketing, or ABM in a high-growth or SaaS environment
- Proven success in developing integrated campaigns that include live and virtual experiences tied to pipeline generation
- Deep understanding of full-funnel marketing and account-based engagement
- Strategic mindset with analytical rigor — you love data and know how to extract insights that drive action
- Excellent collaboration and communication skills, especially across Sales and CS
- Experience in the sports, media, entertainment, or sponsorship sectors is a plus
- Willingness to travel ~2–3 times/month for in-market events and meetings
What the job involves
- SponsorUnited is seeking a Senior Manager of Field Marketing & Events to drive high-impact, integrated experiences that influence our target ecosystem — brands, rights holders, and media stakeholders
- In this strategic and executional role, you'll blend event marketing, account-based engagement, and customer advocacy to build awareness, deepen relationships, and generate pipeline
- You'll be responsible for shaping a scalable field marketing and event strategy that includes customer-led events, strategic sponsorships, executive engagements, and content-rich activations
- Success in this role means creating measurable impact across lead generation, brand influence, and account acceleration — particularly within our high-value brand audience
- Build and execute a comprehensive Field Marketing & Events strategy across hosted experiences, third-party activations, executive forums, customer-led events, webinars, etc.
- Drive Account Based Marketing alignment through localized and account-specific activations that move priority targets through the funnel
- Partner cross-functionally with Sales, Customer Success, and Marketing to drive pipeline and relationship-building through strategic event programming
- Lead customer advocacy programming, including the identification of influencers, activation of speaker opportunities, and co-hosted events and webinars
- Partner with Content Marketing to source stories, testimonials, and case studies from customer engagements and events, amplifying these across channels to support brand and sales efforts
- Activate post-event engagement and content strategies by repurposing panels, interviews, and speaking sessions into scalable digital content and thought leadership
- Measure what matters — report on pipeline impact, engagement, and ROI across all field efforts to inform ongoing strategy
- Develop and manage playbooks for scalable execution of repeatable programs and tailored event experiences
- Select and manage third-party events and sponsorships that best position SponsorUnited in front of strategic stakeholders
- Act as an internal evangelist for the power of experiential and relationship marketing within a data-driven GTM motion
Our take
SponsorUnited is a sports and entertainment intelligence platform that initially provided analytics data on the sponsorship data. Now, it enables brands and agencies to intelligently partner by connecting the partnership ecosystem, as a whole, through its comprehensive data.
Indeed, sponsorship is a multibillion-dollar industry yet there is a dearth of data on, say, historical performance trends that can inform and enable new, more effective sponsorships. The company is well equipped with data that includes tens of millions of images and assets, and that tracks hundreds of thousands of deals, brands and properties.
SponsorUnited serves over 250,000 brands, including some Fortune 500 firms. The company has invested its capital into developing its technology to meet demand for increased intelligence in the marketing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$35m
SERIES A
Mar 2021
$2m
CONVERTIBLE
Total funding: $39.6m
Company HQ
Turn Of River-Newfield, Stamford, CT
Leadership
Bob Lynch
(CEO)Previously acted as Senior Vice President of Global Partnerships for BSE Global and as Vice President of Corporate Partnerships & Integrated Media for Miami Dolphins & Sun Life Stadium.
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