Social Media Manager, Blueland
$80-110k
+ Stock options
Eco-friendly cleaning products
Open for applications
Eco-friendly cleaning products
21-100 employees
Open for applications
$80-110k
+ Stock options
21-100 employees
Company mission
To make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable.
Role
Who you are
- 3+years of experience in social media management, ideally in consumer brands or startups
- Strong understanding of platform-specific content strategies (Instagram, TikTok, Facebook, etc.)
- Experience with analytics tools (Sprout Social, Later, Google Analytics) and social media reporting
- Proficiency in AI tools (like ChatGPT) to enhance efficiency and optimized content
- Ability to write compelling, on-brand copy and a knack for storytelling
- Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
- Experience collaborating with influencers or managing influencer programs
What the job involves
- Blueland is seeking a creative, results-driven Social Media Manager to lead our presence across all social platforms, with a priority on Instagram and TikTok
- You’ll be responsible for crafting engaging content, building community, and driving brand growth on channels
- This role requires a blend of creativity, strategy, and analytics to optimize for performance and ensure that the Blueland brand is properly brought to life in a culturally relevant and engaging way
- This role will report to the Director of Social and Integrated Marketing
- Develop and implement a comprehensive social media strategy across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.)
- Create and manage a content calendar aligned with product launches, campaigns, and seasonal moments
- Craft captivating captions, videos, and visuals that reflect Blueland’s brand voice and engage our community
- Manage content creator relationships and collaborate with brand advocates to amplify brand reach
- Own relationships with agency partners and manage day to day work with influencer programs
- Track and analyze key metrics (engagement, impressions, growth, etc.) and optimize content based on performance
- Conduct A/B tests to understand what formats and content resonate with our audience
- Use insights to recommend and implement improvements to social strategy
- Ensure all content aligns with Blueland’s tone of voice - bold, optimistic, and mission-driven
- Work collaboratively across brand marketing, growth marketing, creative, digital, product and retail teams to support company initiatives on social media
- Assist larger strategic plans with competitive research, landscape analysis and audits that take social trends and leverage relevant opportunities to keep Blueland at the forefront of cultural conversations
Our take
Blueland is re-imagining conventional household cleaning and personal care products as it answers the call for more sustainable products. Its product eliminates the need for wasteful plastic packaging and obtains an overall lower carbon footprint.
Blueland’s tablet-based refill system was initially focused on household cleansers, the company expanded into personal products in early 2022, and has released several new products in both categories throughout the year. The company is B Corporation Certified, Climate Neutral Certified, and has helped divert more than 1 billion single-use plastic bottles from landfills and waterways.
Featured on the US’s Shark Tank, which secured an investment by Kevin O’Leary, the company has seen further investment from big names like Prelude Growth Partners, Gwyneth Paltrow, and Justin Timberlake. Blueland has already proven its ability to diversify its product offerings and launch into new markets, a sure sign that the company is well set to continue to expand its global presence and overall market reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Feb 2022
$20m
GROWTH EQUITY VC
Oct 2019
$0.3m
ANGEL
Total funding: $20.3m
Company benefits
- Health benefits
- Stock options
- Generous PTO
- Paid holidays
- Paid civic engagement days
- Paid parental leave
- 401k (employee contribution)
- Professional development stipends
- Remote work reimbursements
- Various discounts to like-minded companies
- And More!
Company values
- Sustainability
Company HQ
Chelsea, New York, NY
Articles
Leadership
Sarah Paiji Yoo
(CEO)Co-Founder & former CEO of Snapette Inc. and Founding Partner of LAUNCH. Worked in Private Equity at Berkshire Partners and Goldman Sachs, and was a Business Analyst at McKinsey & Co.
John A. Mascari
(COO)Co-Founder & former CEO of Bundle Organics. Previous Project Manager at VOX Supply Chain. Was a Mergers & Acquisitions Analyst at both Barclays Capital and Lehman Brothers.
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