Senior Events Marketing Manager, Later

• 7+ years of B2B events marketing experience, with demonstrated progression in events strategy roles
• Bachelor's degree in Marketing, Events Management, or related field
• Proven success managing large-scale conferences and executive-level events
• Track record of delivering measurable pipeline impact through events programs
• Experience managing and developing direct reports in an events context
• Strong project management skills with ability to manage multiple events simultaneously
• Expertise in event strategy, from concept development to execution and measurement
• Proficiency in event management platforms and marketing analytics tools
• Experience managing six-figure event budgets and vendor relationships
• Experience marketing to enterprise B2C brands and agencies
• You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
• Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
• Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
• Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
• You share insights to help the team stay ahead and make informed decisions
• You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
• You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration

Desirable

• As Senior Events Marketing Manager at Later, you'll architect and execute our events strategy to strengthen Later's position in the enterprise social media and influencer marketing space
• Leading a small but growing events team, you'll create high-impact experiences that engage senior marketing decision-makers at B2C brands ($50M-$500M+ revenue) and agencies
• This role is critical in bringing Later's brand to life through industry events (conferences, tradeshows) and executive programs, directly contributing to both brand awareness and pipeline generation
• Reporting to the VP of Corporate, you'll shape how our enterprise audience experiences Later in-person and virtually
• Develop and own Later's comprehensive annual events strategy and roadmap
• Create strategic framework for measuring event ROI and pipeline impact
• Design targeted owned event experiences for enterprise marketing leaders
• Manage events budget, vendor relationships, and agency partnerships
• Execute virtual, hybrid, and in-person event programs at scale
• Create and maintain event measurement frameworks and ROI analysis
• Partner with Demand Generation to create integrated event campaigns
• Work with Product Marketing to showcase platform capabilities effectively
• Support Sales team in creating high-touch executive events and VIP experiences
• Collaborate with Customer Marketing to secure and prepare customer speakers
• Manage and mentor an Events Manager, providing guidance and career development
• Build and maintain relationships with industry event organizers and partners
• Guide cross-functional initiatives between events, sales, and marketing teams
• Define and implement event marketing best practices and playbooks
• Stay current with B2B event trends and technologies
• Conduct regular analysis of competitive event strategies