Marketing Strategy & Insights Specialist, Confluent
$46.00 – $53.00 per hour
Data streaming platform
Be an early applicant
Data streaming platform
1001+ employees
Be an early applicant
$46.00 – $53.00 per hour
1001+ employees
Company mission
Founded by the team that built Apache Kafka, their mission is to make managing Kafka easy.
Role
Who you are
- 2+ years of experience in analytics, marketing operation, or related roles, ideally in B2B SaaS
- Bachelor’s Degree in Business, or quantitative field such as Analytics, Finance, Economics, Physical Sciences, Math, Statistics, Engineering
- Experience with data analysis, data modeling and SQL
- Experience with data visualization tools such as Tableau
- Strong business judgment: Be a tenacious decision maker, able to assess priorities and execute to drive key business outcomes
- Strong communication skills: Strong written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
- Clear results orientation: display the ability to scope and execute on projects in service of both short and long-term goals
- Be able to own and execute an agenda in a dynamic and entrepreneurial environment
- Nice to have: Salesforce or other CRM software, Bigquery or Snowflake
What the job involves
- Marketing Strategy and Insights is a team of analysts within the Marketing Operations organization at Confluent
- This team serves as internal analytical consultants to all parts of the Marketing organization, focusing on delivering targeted insights into key components of the marketing engine including website conversion analytics, digital and in-person marketing campaign performance, marketing pipeline attribution and ROI, Product Led Growth analytics, lead scoring, lead management, and more
- Deliver Core Performance Reporting: Generate and distribute standardized weekly, monthly, and quarterly reports on inbound funnel performance and pipeline generation for the APAC marketing teams, providing first-level insights on key metrics and trends
- Answer Business-Critical Questions: Fulfill ad-hoc analytical requests from regional stakeholders, translate requests into clear analytics outputs, and present findings to answer specific business questions
- Own the Data Integrity and Reporting Infrastructure: Develop, maintain, and ensure the reliability of the Tableau dashboards to give global Marketing and leadership visibility into performance and guide the insight-driven decisions
- Execute Data Transformations (ELT): Write, optimize, and manage scheduled SQL queries in BigQuery to clean, model, and integrate marketing data from Salesforce for downstream reporting
- Monitor Data Health: Proactively monitor data pipelines and dashboard health, identifying, troubleshooting, and escalating data quality issues (data drift, discrepancies, etc.) to data science and engineering partners
- Support Deep-dive Analysis: Collaborate with other analysts and Data Science to evolve basic reporting into strategic trend analysis, contributing data-backed insights for campaign optimization and quarterly planning
- Collaborate Cross-Functionally: Work closely with colleagues across Confluent including Marketing Operations, Data Science, Field Marketing, Sales, Product, Finance, and more to drive the execution of strategic or tactical recommendations
Our take
Confluent is a commercial company built on top of the open-source Apache Kafka project. Confluent and Kafka have developed a streaming data technology that processes massive amounts of information in real-time.
The streaming database technology was developed at LinkedIn as a way of moving massive amounts of messages. The company decided to open-source that tech in 2011, and Confluent launched as the commercial arm in 2014.
While the base open-source component remains available for free download, it doesn’t include the additional tooling the company has built to make it easier for enterprises to use Kafka. Confluent's value add is in those additional tools, including a cloud version of the product and a marketplace for sharing extensions to the platform.
Confluent expanded strategic partnerships with Microsoft and acquired Immerok, and in 2023 expanded its cloud platform. 2024 saw further product expansions with the launch of the Confluent Migration Accelerator, all exemplifying how the company is living up to its name by rocket-boosting the benefits of Apache Kafka integration for companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Apr 2020
$250m
SERIES E
Jan 2019
$125m
SERIES D
Total funding: $455.9m
Company HQ
Mountain View, California
Leadership
Jay Kreps
(Co-Founder & CEO)Previously a Principal Engineer at LinkedIn.
Neha Narkhede
(Co-Founder & Board Member)Previously a Lead Engineer at LinkedIn and Oracle. They are an Investor/advisor for Gem, Block Party, Material Security, Abacus AI, Cortex Data, Yugabyte, Metaphor Data, Natalist, Common Room, and more.
Jun Rao
(Co-Founder)Previously a Senior Engineer at LinkedIn. Has a PhD in Computer Science from Columbia University.
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