Search Engine Marketing Specialist, Clio

• The ideal candidate will be instrumental in building and optimizing Google and Bing campaigns, managing new campaign types like PMax and Demand Gen, and driving revenue growth
• 4-5 years experience in managing and optimizing SEM campaigns on Google and Bing within a B2B setting. Must have familiarity with new campaign types like PMax and Demand Gen
• High level of expertise using Google Sheets / Excel
• Expertise in Conversion Rate Optimization (CRO) and A/B testing, including using tools like Optimizely or VWO.
• Data Driven mindset with strong analytical skills with a focus on delivering clarity and high-level insights for campaign optimization
• Experience with first-party data connectivity and testing new data models
• Ability to project manage across different products and geos

Desirable

• We are currently seeking a Search Engine Marketing (SEM) Specialist - Contractor (12 months) to join our Performance Marketing Team in Toronto
• The Performance Marketing Team thrives on solving complex challenges by making data-driven decisions that fuel sustainable growth. As part of a dynamic group of high achievers, we craft and execute strategic campaigns to attract, engage, and convert prospects through digital advertising channels
• We are seeking an experienced and data-driven Search Engine Marketing Specialist to support Clio’s growing SEM efforts for a 12 month contract
• The SEM Specialist will focus on three core areas: Core SEM/PMax tasks, Reporting & Data pulls, and building landing pages
• Ad Copy & Asset Optimization: Collaborate with content and design teams to develop, write, and implement high-performing ad copy, and produce new images for use in PMax campaigns
• Keyword Research & Expansion: Conduct ongoing keyword research to identify high-potential, long-tail, and emerging keywords for campaign expansion. Keyword audits that identify low performing terms or terms outside of our ICP that need exclusion
• Market/Competitor Research: Analyze competitor ad strategies, messaging, and landing page performance to inform tactical adjustments and campaign strategy
• Performance Metrics: Reporting on key metrics including Click Through rates (CTR), Cost per Click (CPC) Cost Per Acquisition (CPA), and Quality Score among others
• Status Updates: Participate in weekly/bi-weekly check-in calls/meetings to review performance, update projects, and upcoming priorities
• Landing Page Analysis: Audit key campaign landing pages to identify areas of friction and potential conversion obstacles (e.g., clarity, offer prominence, form layout, mobile experience). This includes personalizing landing page experiences as needed
• A/B Test Setup: Utilize Optimizely to design, set up, and launch A/B and Multivariate tests for landing page variations
• Test Analysis & Reporting: Monitor active tests, analyze results for statistical significance, and document findings to inform optimization strategies
• As this is an independent contractor role, you will manage your own business operations. This includes:
• Taxes & Contributions: You are responsible for calculating and paying your own federal and provincial income taxes, as well as CPP/EI contributions. Clio will not withhold these from your payments
• Invoicing: To receive payment, you will submit regular invoices for your services. You’ll also be responsible for keeping your own financial records and managing your billing schedule