Head of Marketing, Synera
Must have residency in Germany
Connected engineering platform
Be an early applicant
Connected engineering platform
21-100 employees
Be an early applicant
Must have residency in Germany
21-100 employees
Company mission
To transform the way engineers work and enable them to do more of what they love doing: being inventors, creating great solutions, and solving problems.
Role
Who you are
- We are looking for a strategic, hands-on marketing leader who can change that without loosing what makes engineering buyers trust you
- We’re not looking for a corporate operator — we’re hiring a pragmatic builder with a founder’s mindset who’s ready to shape a new category
- You have a proven track record in B2B enterprise software marketing and sales enablement, ideally in technical industries like engineering or automation (think CAD, CAE, PLM)
- You've successfully scaled VC-backed startups from Series A to €20M+ ARR — even better if you’ve done it more than once
- You’ve led the expansion of a European company into the US and know how to navigate both markets with confidence
- You're a hands-on marketing leader — you can define category positioning and write a landing page headline
- You bring cultural fluency — knowing when to move fast, when to align, and how to earn trust across both EU and US enterprise environments
- You are a data-driven decision-maker with experience in marketing ops, automation tools (e.g. HubSpot) and full-funnel analytics
- This is a builder role for someone with startup DNA, strong technical curiosity, and comfortable going 0 to 1. Not suited for corporate operators or passive managers
What the job involves
- Engineering software marketing is stuck in the past
- This role is about building something new in a traditionally conservative space
- We’re looking for a Head of Marketing to lead our global marketing function and help us redefine what engineering software marketing looks like
- You’ll own Synera’s entire marketing function across Europe and the US, setting the strategy and rolling up your sleeves to execute
- This is a rare opportunity to build and lead a marketing team in one of the most exciting phases of our growth
- You’ll work closely with Moritz, our CEO, and the entire leadership team to establish Synera as the leading Agent Platform for Engineering in both the US and European markets
- Own and lead Synera’s global marketing function across strategy, execution, and performance
- Define and grow the new category of Agent Platform for Engineering, making Synera the clear leader in the space
- Ramp up marketing in the US and drive expansion by localizing messaging, identifying strategic channels and building regional campaigns
- Work hand-in-hand with our CEO and VP Sales on GTM planning, pipeline goals and campaign priorities across both the EU and US
- Build and execute a compelling content strategy that communicates our value across the full buyer journey
- Own marketing automation, CRM, and operations — optimizing systems for scale and performance tracking
- Conduct ongoing market research and gather customer insights to shape messaging, campaigns, and product positioning
- Mentor and develop a high-performing marketing team of 5 across product marketing, demand generation and content
Application process
- Please apply with your English CV
Our take
Synera, formally known as Elise, is a German-founded engineering software company that develops platforms and tools for manufacturing companies. Off the back of the company's ethos to help engineers do more of what they love, Synera automates processes and leverages low-code, open and integrated software to help companies as large as BMW and Hyundai get more done faster.
Off the back of its 2022 funding, Synera has been working to expand its customer base into new market regions. The company already claims to save engineers up to 90 percent in time savings on ad-hoc tasks, enough incentive for the auto and travel manufacturing industry to invest in it. Interestingly, the Alfred Wegener Group, which conducts research in the Arctic and the Antarctic, is a parent company of Synera, influencing its core motive of improving engineering efficiency for time-sensitive work.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2022
$14.8m
SERIES A
Apr 2021
$2.6m
SEED
Total funding: $21m
Company benefits
- Powerful equipment - Synera empowers its team members with the equipment they need to do their best work.
- Company offsites - Synera is a remote/hybrid company - which is why it enjoys regrouping for two offsites per year.
- Company fitness & Jobrad - Healthy body, healthy mind. Synera enables its team members to keep up with their health!
- Development budget - Never stop learning: Synera wants its team members to grow and continuously learn new things!
- Team spirit - Synera enjoys spending time with each other and places a high value on functioning as a team - no siloes, no politics, and lots of laughs.
- Flexibility - As a remote/hybrid company, Synera offers all the flexibility of a modern company to attract exceptional talent.
Company HQ
Überseestadt, Bremen, Germany
Leadership
Daniel Siegel
(Co-Founder & Managing Director)Previously Head of Application at Alfred Wegener Institute Helmholtz Centre for Polar and Marine Research.
Moritz Maier
(Co-Founder & CEO)Previously Senior Consultant at Umlaut Company, Software Developer at Recyclex and Head Of Research And Development at Alfred Wegener Institute Helmholtz Centre for Polar and Marine Research.
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