Sales Marketing Manager, Zynga
$100.2-148.3k
Social game developer
Job no longer available
Social game developer
1001+ employees
Job no longer available
$100.2-148.3k
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- Minimum of 5 years online marketing experience; media planning, buying, or digital marketing experience is strongly preferred
- Strong understanding of mobile advertising ecosystems, including rewarded video, playable ads, and in-game integrations
- Exceptional storytelling and presentation skills, with the ability to tailor complex ideas for both creative and analytical audiences
- Proven expertise in supporting the development, production and delivery of compelling ad product solutions and packages
- A good team player, fast learner and open to changes
- Proven ability to work cross-functionally in a matrixed organization
- Comfortable in a fast-paced, startup-like environment within a larger organization
What the job involves
- The Sales Marketing Manager is responsible for supporting the Direct Ad Sales team efforts to monetize Zynga’s Network of Mobile Games
- The Sales Marketing Manager helps brand partners tap into the power of our mobile gaming network, crafting bold stories, strategic campaigns, and custom integrations that connect brands with millions of players in meaningful ways
- A mobile marketing expert, this role focuses on creating compelling value propositions and persuasive stories, and requires a deep knowledge of Video, Interactive Ads, Sponsorships, Integrations, and Private Programmatic
- As a key partner to the Zynga Ad Sales team, the Sales Marketing Manager bridges Sales to Game, Product, Insights, Account Management, and Ad Ops teams to develop media packages that are both sellable and executable
- From positioning new advertising opportunities and shaping sales strategy to crafting the overarching “why mobile games” narrative for brands, this role brings together insights, innovation, and storytelling to help advertisers thrive within Zynga’s world of play
- The Sales Marketing Manager reports into the Head of Sales Marketing
- Work in partnership with the game team studios to create custom in game integrations/sponsorship packages for outbound sales teams, and ultimately execution details for AM’s (timelines, specs, approvals, etc.)
- Expert in creating and maintaining a variety of sales collateral, including Media Kits, Sponsorship Slides, Private Programmatic Slides, Meeting Deck Support, etc. including positioning and roll out to sales making sure the distribution of information is as up to date as possible
- Media Planning for RFP support, including collaborating with Sales Planners and AM’s
- Collaborate with Research and Measurement teams to support Sales with insights for brands
- Communicating opportunities to sales
- Service a Global Sales Team through Brainstorms, RFP’s support, Proactive Proposals, and Client Meetings to maximize effectiveness in the market
- Work directly with the Sales Planners by providing them pre-sales support
- Manage the sales pipeline with the games team so they are always in the know on new and upcoming sales pitches
- Assist with the packaging pipeline so sales leadership can identify, sell through and optimize sales efforts
- Ensure that all Account Executives are equipped with a value-based selling approach by identifying relevant customer needs and objectives and providing relevant advertising solutions to meet those needs
- Command an expert understanding of advertising competitors and their product lines, and knowledge of how to sell against them
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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