Senior Product Marketing Manager, NextRoll
$111.3-161.7k
+ Bonus or commission (if applicable) + Equity
Data-driven marketing technology
Job no longer available
Data-driven marketing technology
201-500 employees
Job no longer available
$111.3-161.7k
+ Bonus or commission (if applicable) + Equity
201-500 employees
Company mission
To level the playing field for businesses of all sizes by creating a reliable and understandable platform.
Role
Who you are
- BA/BS degree required, MBA preferred
- 5+ years of total professional experience
- 3+ years of product marketing, management consulting, or equivalent experience; with Software-as-a-Service and AdTech experience preferred
- Strong technical knowledge of software platforms and comfort communicating complex concepts and capabilities to nontechnical users
- Proven leadership and project management experience with multiple stakeholders
- Experience working with product/engineering teams and development cycles
- Experience working with and training sales and other internal teams, especially international
What the job involves
- You’ll join our Product Marketing team, strengthening our go-to-market strategy and execution by sharpening our packaging, pricing, and product messaging, strategy and execution
- In this role, you will be integrally involved in defining and leading the success of these efforts internally and externally
- You’ll work daily with teams across AdRoll, including Marketing, Product Management, Product Design, Sales, Customer Success, and more
- In doing so, your work will directly impact our success taking products to market and enabling AdRoll to expand our market presence
- Partner with Product Management on product/feature releases, translating what we’ve built, why, for whom, and other inputs into compelling and market-effective positioning & messaging
- Inform how new and existing products and features should be packaged and priced, within the context of the full AdRoll product suite
- Manage the full GTM and launch planning activities for new products and features, partnering cross-functionally with Product, Marketing, Sales, Customer Success, and more to successfully launch and drive adoption of new products/features
- Partner with Sales Training and Leadership to enable the Sales and Customer Success teams with the right narrative(s) and supporting assets (internal and external collateral)
- Lead market, competitor, and customer research and analysis. Drive us to be smart about our market, competitive landscape, and customer base in ways that help inform how to best deliver the right products and messages to the right people in the right places
- Leverage the above research and analysis to create and improve product marketing driven assets, like: W/L analysis, churn analysis, market segmentation, buyer & user personas, battlecards/killsheets
Our take
NextRoll is a marketing technology company consisting of two business units, AdRoll and RollWorks. Aiming to provide a reliable and easy-to-use platform, it allows both B2C and B2B companies to manage their marketing and advertising campaigns within a single software suite.
NextRoll isn't alone in the MarTech space and is facing intense competition from major players such as Klaviyo, Criteo and Google's marketing platform. That said, the company is more than holding its own, picking up high profile customers such as Oracle and Personify and winning a number of industry recognitions.
One reason for this is its access to an unparalleled amount of data, which its machine learning algorithms use to produce over 150 billion buyer predictions daily. This gives it a major edge over the competition, and its strong position has attracted a high degree of investment. This will enable it to maintain its momentum as it continues to develop and grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2014
$70m
SERIES C
Jul 2012
$15m
SERIES B
Total funding: $89m
Company benefits
- Healthcare
- Paid Time Off
- Up To 12 Weeks Paid Parental Leave
- Wellness Programs
- Comprehensive Learning & Development Program
- Home Office Setup Support as Needed
Company HQ
Mission District, San Francisco, CA
Leadership
Roli Saxena
(CEO)Former Chief Customer Officer for Brex and VP of Revenue, Support, Partnerships and Strategy at Clever Inc. Before that, they were Head of North America Sales at LinkedIn.
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