Head of Marketing, Pigment
North America
$250-275k
OTE
+ Stock options
Enterprise business planning platform (EMP, CPM)
Open for applications
Enterprise business planning platform (EMP, CPM)
201-500 employees
Open for applications
$250-275k
OTE
+ Stock options
201-500 employees
Company mission
To enable people and businesses to make better decisions.
Role
Who you are
- Leadership: Demonstrated experience in building, leading, and mentoring a marketing team. Strong organizational, project management, multi-tasking, and prioritization skills, with the ability to get things done and coach your teams into doing so. Experience managing budgets
- Cross-Functional Skills: Proven ability to work effectively with cross-functional teams, ensuring alignment and driving collaboration across departments
- Industry Knowledge: Experience in B2B tech marketing, particularly with enterprise-level organizations
- Innovation: Creative and curious, with a "can do" attitude and a passion for exploring new, innovative ways to enhance campaign performance using modern marketing tools
- Collaboration: Ability to work effectively with agencies and partners to deliver high-quality and creative marketing execution
What the job involves
- The Head of Marketing - NA role is pivotal to achieving our growth objectives in North America
- You will lead and inspire a dynamic marketing team, working closely with the sales team and our global marketing team to define and execute comprehensive marketing strategies
- Your leadership, combined with your expertise in field marketing and integrated campaigns, digital channels, and ABM, will be crucial in differentiating our brand in the market and building pipeline
- Lead and Develop the Marketing Team: Build, manage, and mentor a high-performing marketing team. Foster a culture of collaboration, innovation, and excellence, ensuring team members are aligned with the company's vision and goals
- Develop and Execute Marketing Strategies: Create and implement regional and global marketing plans, including multi-channel campaigns and events, to drive brand awareness, generate leads, accelerate pipeline, and expand our customer base. This involves setting goals, segmenting audiences, choosing tactics and channels, and measuring impact against pipeline targets
- Lead Account-Based Marketing (ABM): Develop ABM campaigns for targeted accounts in collaboration with the North American GTM team. Establish ABM processes and playbooks, leveraging global resources for execution
- Manage Outbound Marketing: Oversee NA outbound marketing outreach and email marketing channels. Develop regional email nurturing campaigns, measure performance, and optimize strategies through testing and data analysis
- Lead Global Partner Marketing: Work directly with GTM leaders to develop holistic Partner Marketing plans, drive engagement and accelerate Pigments partner pipeline growth
- Cross-Functional Collaboration: Work closely with cross-functional teams, including Sales, Growth, Customer Success, and Global Marketing teams to align marketing efforts with business objectives and ensure cohesive execution. Collaborate with global Brand and Communications teams to develop brand awareness programs and initiatives that foster community among finance professionals
- Campaign Reporting and Analytics: Work closely with marketing operations to establish robust campaign reporting systems and dashboards. Conduct monthly campaign performance reviews with the GTM team
- Brand Awareness and Community Building: In collaboration with global teams, develop brand awareness programs and support customer marketing initiatives focused on building a community of engaged users and thought leaders
- Content Strategy and Development: Partner with the content team to define content strategy and produce necessary assets, including webinars, case studies, and demos, either internally or through external partners
Our take
In an ever-changing world, demand for more effective and accessible planning tools is rising. Pigment is meeting this demand with its business planning platform.
Pigment’s platform is disrupting a market that has long been dominated by generic spreadsheet programs like Excel. Its primary focus lies on forecasting and planning, enabling businesses to model and test outcomes. This is designed to improve the efficacy and reliability of decision making.
Taking on incumbents such as Excel, which boasts around one billion users, is no easy feat. However, Pigment’s innovative forecasting tools, ease-of-use and significant funding should give it a fighting chance in a market that is continuing to make space for disruptors. They have attracted impressive clients including Figma, PayFit, and Gong.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"The beauty of Pigment is we can support so many industries. This means every conversation there is an opportunity to learn about how other..."
Funding (last 2 of 5 rounds)
Apr 2024
$145m
SERIES D
May 2023
$80m
SERIES C
Total funding: $388.9m
Company benefits
- Healthcare including dental
- Brand new offices in the heart of Paris, London (Liverpool Street), New York and Toronto
- One company offsite every year in Paris
- Generous maternity (16 weeks full pay) /paternity leave (5 weeks full pay + 4 weeks half time work but fully paid)
- 50% home work stipend covered by Pigment
- Free Lunches
- Monthly office socials. Quarterly team socials
Company values
- Thrive together - We can only win as a team. We are all founders and do the right thing for our peers, Pigment, customers, partners, and the planet
- Never settle - Aim to become the best at what you do by delivering with rigor and ambition every day. Delivering for us means to build a passionate Pigment community
- Go for it - We are biased towards action. Every action leads us to learning and these learnings get us one step closer to our mission
- Be real, be humble - We are generous with our feedback, open to change our views and we approach it with empathy, knowing everyone is trying to do the best for Pigment
Company HQ
Sentier, Paris, France
Articles
Leadership
Romain Niccoli
(Co-CEO)Previously founded Criteo, where they served as CTO for 11 years. Went onto co-found LESS in 2017. Is an Advisor for Remeniz and Ledger.
Eléonore Crespo
(Co-CEO)Worked at Google for 3 years, first as Product Analyst and then as Financial Analyst. Has been a Board Observer at Slite, Spendesk, and Alan.
People progressing
Tania joined as a CSM and was amongst our first London hires! She quickly impressed and today holds the role of Team Lead for our CSMs in EMEA. She also Co-leads our DEI Council.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Pigment
Tania Pennick (CSM Team Lead, EMEA)
- Company commitments and policy relating to DEI, including commitments regarding Next40
- All Pigmenauts go through annual unconscious bias training
- We have a dedicated employee run DEI Council, and bi-weekly meetings for this team
- We pass our job adverts through gender indexing to ensure they are neutral in content style
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