Head of Marketing, Yoto
Europe, 10-Month FTC
£75-85k
1 day a week in office (Euston/King's Cross, London)
Interactive audio platform for kids
Open for applications
Interactive audio platform for kids
101-200 employees
Open for applications
£75-85k
1 day a week in office (Euston/King's Cross, London)
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- Fluent in French and English
- Proven track record in a senior marketing role, with experience working across multiple European markets
- Demonstrable success in creating and executing campaigns that drive brand growth and profitability
- Experience in a commercial environment, with strong collaboration across marketing and commercial teams
- Strong strategic thinking and planning capabilities
- Expertise in planning and managing digital and traditional paid marketing channels
- Analytical mindset, with the ability to translate data into actionable insights
- Exceptional leadership and team management skills
- Comfortable with the ambiguity of working in a fast paced scaleup environment
Desirable
- Spanish and other European languages
- Experience working with global entertainment rights holders
- Experience working in the family/kids space
What the job involves
- Own the UK, Ireland and France marketing plans including budgets, aligning with overall business objectives
- Support planning for new market expansion
- Build and maintain a consistent brand presence and voice across all markets
- Create and oversee engaging marketing campaigns that increase awareness and consideration among our target audience
- Work with in-house team and external agencies to plan and execute effective paid media strategies across multiple channels
- Manage internal and external PR resource across key markets
- Development and localisation of the Yoto brand with support from internal brand team and external agency
- Develop and maintain partnerships with brands and other organisations
- Partner with the commercial team to align marketing initiatives with commercial targets
- Work with the retention marketing team to develop ongoing customer communications to drive active rates and LTV
- Measure campaign performance, report on ROI, and optimize initiatives based on insights
- Lead, mentor, and develop a high-performing marketing team across the region
- Be the voice of the region, ensuring updates are effectively communicated internally
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
52% female employees
42% employee growth in 12 months
Company
Employee endorsements
Flexible working
"At Yoto I'm treated as an adult, and given the autonomy to get on with what I need to get done at work while also getting done what I need to in my..."
Funding (last 2 of 3 rounds)
Jun 2024
$23m
ANGEL
May 2021
$17m
SERIES A
Total funding: $43.2m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(CEO)They have extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, they have also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder)They co-founded Yoto alongside Ben in 2017.
Diversity, Equity & Inclusion at Yoto
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.
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