Director of Growth Marketing, Greenlight
$200-235k
+ Equity & discretionary performance bonus. Salary applicable to NY, CA, WA & CO only & varies depending on location
Debit card for kids and teens
Be an early applicant
Debit card for kids and teens
501-1000 employees
Be an early applicant
$200-235k
+ Equity & discretionary performance bonus. Salary applicable to NY, CA, WA & CO only & varies depending on location
501-1000 employees
Company mission
Shine a light on the world of money for families and empower parents to raise financially-smart kids.
Role
Who you are
- 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands. Experience in family tech is a a plus
- Demonstrated success driving complex, multichannel product launches, working effectively with both top-tier external agencies and fast-moving in-house teams
- A strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment
- Deep fluency in modern marketing strategies, particularly those targeted toward family, parent, and kid-focused audiences
- Strong technical and analytical proficiency to define key performance indicators (KPIs) and requirements in collaboration with Data leadership
- Exceptional stakeholder management skills, with experience leading sensitive investor discussions and aligning diverse senior internal partners
- You have a track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR (e.g., 0 to $100M+). You thrive in high-growth agile environments
- An exceptional communicator with a strong executive presence, capable of shaping the business narrative, influencing senior stakeholders, and clearly articulating a short-term and long-term growth strategy
- Equally effective at setting strategic direction and diving into hands-on execution when necessary to drive action and results. Excited to roll up their sleeves with teams and do what needs to be done
- A leader who inspires and mentors high-performing, motivated teams, fostering an environment that produces industry leaders
- Highly skilled at aligning diverse, cross-functional teams toward shared goals and delivering sustained results
What the job involves
- We are looking for a stellar Director, Growth Marketing to own the strategy, execution, and financial performance for the launch and growth of New Products. You will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics (Revenue, Pricing, Payback, etc.)
- Our next chapter takes Greenlight beyond financial confidence and into the broader world of family safety, helping parents know where their kids are, feel confident they are okay, and access help quickly when they are not. It's a natural extension of the trust families already place in us, and it's a category where we believe we can win. This role is blending strategy, operational rigor, and hands-on execution within a fast-growing tech environment
- Lead end-to-end Go-to-Market (GTM) strategy & execution for new products. You will (1) define target segments & personas; (2) build and execute launch plans, including channel mix, key milestones, and success metrics; (3) partner with product, sales, and marketing to ensure strong product-market fit & readiness
- Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization
- Translate product capabilities into compelling customer value propositions. Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering, positioning, and messaging remains relevant and differentiated.in the market
- Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently
- Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed
Our take
Greenlight was built to help parents raise financially-smart kids. It’s a gap in a generation’s education for which a new sector of ‘family finance’ is emerging to combat.
The company serves millions of parents and kids with accounts distinguished by their easy-to-use money management tools and educational resources. Even famed actress Viola Davis told Jimmy Kimmel that she uses the fintech startup’s services to teach her daughter financial lessons.
Greenlight is now looking to expand its suite of products into more lucrative verticals. 2022 saw the launch of its first credit card product for parents. Like most credit cards, it will offer cashback (up to 3% on all purchases). On top of this, 2026 saw it release its anti-fraud Family Shield product to overwhelming success, and it was recognised as the Financial Education App of the year by the Fintech Breakthrough Program.
Greenlight has gained the trust of millions of families worldwide. The startup’s long-term success will be determined by whether it can continue to release these lucrative products without tarnishing this trust.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2021
$260m
SERIES D
Sep 2020
$215m
SERIES C
Total funding: $595.6m
Company benefits
- Medical, dental, vision and FSAs
- Unlimited, flexible time off
- Generous employer 401(k) match and equity
- 16-week paid parental leave
- Ongoing learning and development
- Remote-friendly work environment
Company HQ
Hotel District, Atlanta, GA
Leadership
Tim Sheehan
(Co-Founder & CEO)Previous leadership experience at Yahoo Finance, E*TRADE, Fiserv and more.
Johnson Cook
(Co-Founder & President)Been an active angel investor and community leader in Atlanta for over two decades.
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