Data & Analytics Specialist, Visualsoft

• The Digital Analytics Specialist will have expertise in Google Analytics, Google Data Studio, and Google Tag Manager
• Highly analytical with strong problem-solving skills, and able to effectively communicate findings and recommendations to stakeholders
• Strong proven experience in digital analytics, with a focus on Google Analytics/GA4, Google Data Studio, and Google Tag Manager
• Experience developing customised reports and dashboards using Google Data Studio
• Understanding of website tracking and measurement best practices, including goal and funnel tracking, event tracking, and ecommerce tracking
• Take ownership of complex queries or business critical decisions, clearly outlining suggested next steps and facilitating ongoing conversations with key stakeholders
• Proven experience in developing and standardising processes for data and analytics workflows, ensuring consistency and efficiency
• Highly analytical with excellent communication and collaboration skills with the ability to work effectively with cross-functional teams
• Meticulous attention to detail, ensuring accuracy and reliability in data analysis
• Strong organisational skills with the ability to manage multiple projects simultaneously
• Natural problem solver and positive can-do attitude
• ‘Self-motivated’ with an ability to demonstrate a can-do approach
• Be able to work as part of a team as well as using your own initiative
• Strong collaborative skills, working closely with cross-functional teams
• Comfortable adapting to evolving industry trends, tools, and client needs

Desirable

• We are looking for a Data & Analytics Specialist to join our talented CRO team!
• The Digital Analytics Specialist will be responsible for ensuring our agency clients are set up correctly for all aspects of Analytics, namely GA4, through an e-commerce lens
• Implement and manage Google Tag Manager to track website events and conversions, including goal and funnel tracking, enhanced event and e-commerce tracking
• Manage the migration of client Analytics tracking to Google Tag Manager
• Be the agency lead on GA4 setup and integration for e-commerce clients
• Use Google Analytics to analyse website traffic and user behaviour to identify areas for improvement and develop data-driven insights and recommendations
• Work with the development team to ensure accurate tracking and measurement of website events and conversions
• Troubleshoot issues with clients’ analytics setups as and when they arise