Growth Marketing Manager, Runwise

• 5+ years in growth marketing, demand generation, or revenue-focused marketing
• A growth-hacking mindset with a bias toward experimentation, speed, and ownership
• Exceptional copywriting ability — this role lives and dies by messaging
• Strong operational and analytical skills with comfort owning systems end to end
• Experience working cross-functionally with Sales, RevOps, Engineering, and agencies
• Obsession with metrics, learning, and continuous improvement
• What you believe:
• No job is too small
• Sincerity builds trust
• Setbacks fuel progress
• Efficiency is vital

Desirable

• We’re looking for a Growth Marketing Manager to build and run Runwise’s demand engine
• This is a hands-on role focused on generating meetings and MQLs through outbound experimentation, inbound quality improvement, and sharp messaging. You’ll be directly measured on results, not activity
• Build and own an always-on outbound marketing engine that consistently books meetings for Sales
• Identify where our buyers are, how they think, and what messaging converts them
• Work with Engineering and Sales Ops to scrape, enrich, and segment prospect lists by ICP and territory
• Design and run continuous A/B tests on 1:1 cold email copy and hooks (compliance deadlines, new role triggers, competitive displacement, ROI pain points, etc.)
• Architect an AI-assisted outbound system that continuously tests, learns, and improves performance
• Ensure all outbound programs are compliant with email and data regulations
• Own MQL generation across inbound and outbound channels and be goaled on meetings booked
• Partner with our ads agency to improve inbound lead quality, conversion rates, and overall lead flow
• Improve website conversion through copy testing, module changes, CTA optimization, and landing page experiments
• Lead the creation of territory playbooks to launch and scale city- and state-level GTM motions
• Run ABM-style experiments by warming selected account lists through digital and/or out-of-home campaigns and measuring uplift in conversion from brand presence and familiarity
• Build territory- and vertical-specific landing pages with tailored messaging
• Write high-performing copy across cold email, landing pages, ads, and core website flows
• Own and optimize the GTM tool stack and reporting to clearly track performance, learnings, and ROI
• Partner closely with Sales to improve meeting quality and conversion to pipeline
• This is an excellent opportunity to join a fast-growing company, one of the true leaders within energy efficiency in the Northeast
• You will be surrounded by talented people, including working very closely with our co-founder and sales leader
• Your success will also make a tangible impact on reducing carbon emissions across the country, within the cities where we operate