Senior Marketing Manager, Guild Education

• The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing senior stakeholders across functions
• 6–10+ years of performance marketing experience
• Proven experience leading multi-channel marketing programs
• Strong strategic thinking and business acumen
• Demonstrated ability to translate data into insights and action
• Experience partnering closely with Sales and/or Product teams
• Exceptional project management and prioritization skills
• Excellent written and verbal communication skills
• Exceptional influence skills across business and marketing leaders
• Experience working in medium-sized or high-growth companies and/or digital marketing agencies

Desirable

• We are seeking a strategic, data-driven, and creative Senior Marketing Manager - Guild Academy to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth for Guild’s Academy product; B2B marketing to a Senior HR or L&D Enterprise buyer
• This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes
• Strategy & Planning:
• Translate product business requirements into marketing goals - with an emphasis on pipeline creation - in partnership with Marketing Operations, Product Marketing and channel teams (events, digital, social, etc.)
• Drive optimization recommendations and build performance mindset across the collective teams
• Campaign & Program Leadership:
• Serve as ‘marketing quarterback’ with functional disciplines (thought leadership, content, events, etc.) to execute and optimize campaign and programs
• Partner with Operations team to prioritize metrics and drive performance outcomes
• Contribute to messaging strategy (with PMM) and ensure brand consistency across touchpoints
• Drive monthly and quarterly reviews to senior leadership team
• Stakeholder & Team Leadership:
• Build strong trusted partnerships with the key product leadership: PMM, Solution Consultants, Product and Sales
• Influence and align cross-functional partners
• Champion best practices in marketing operations, experimentation, and execution
• Success in the First 6 Months Looks Like:
• You've developed a deep understanding of the Academy product, its buyers, and the competitive landscape and have translated that into a clear, prioritized marketing plan
• A campaign cadence is up and running, with cross-functional partners (PMM, Events, Digital, Content) aligned on priorities and executing against shared goals
• You've established strong working relationships with key stakeholders across Product, Sales, and Solution Consulting and are viewed as a trusted, strategic marketing partner
• Early pipeline and engagement metrics are trending in the right direction, with a performance framework in place to track, report, and optimize on an ongoing basis
• This role sits at the center of that growth. As the Senior Marketing Manager for Academy, you'll have true marketing ownership of a product that's gaining momentum, with direct visibility into revenue impact and a clear line between your work and business outcomes. If you're looking for a role where you can build, influence teams, and see the results of your work, this is it