Marketing Operations Manager, Electric
$103-125k
Salary applicable to NY, CO and CA only
IT support for businesses
Job no longer available
IT support for businesses
1001+ employees
Job no longer available
$103-125k
Salary applicable to NY, CO and CA only
1001+ employees
Company mission
To revolutionize IT by making it simple, effortless, & lightning-fast for businesses everywhere.
Role
Who you are
- 3+ years of marketing automation or operations experience
- In-depth experience with building and scaling in a Marketing Automation (Marketo-certified a plus) and CRM (Salesforce)
- Experience in the strategy, design, and implementation of the lead-to-revenue process – definitions, stages and statuses, data mapping and syncing, and SLAs
- Strong analytic skills with ability to analyze campaign performance data to optimize existing campaigns and channels, identify new opportunities and turn data into actionable insights
- Self-starter and quick learner with the ability to work independently
- Flexible, agile, and adaptable; used to wearing multiple-hats
- Ability to navigate ambiguity, prioritize and manage multiple projects
- Experienced working in a fast pace environment
What the job involves
- We are seeking a Marketing Operations Manager to join the Revenue Operations team at Electric. The primary responsibility of this role is to establish and fine-tune the systems and processes tied to marketing-related measurement and analytics, marketing automation, marketing infrastructure, and data management
- This role works in close partnership with multiple teams across Marketing, Sales, Revenue Operations, Customer Experience, Product, and Finance
- Improve the lead-to-revenue process to achieve goals through the funnel; as well as track conversations at each stage of the buying journey across campaigns and channels
- Provide insights to the Demand Gen team on campaign performance through a range of metrics and dashboards to help drive pipeline and revenue growth
- Manage technical aspects of key marketing systems (Marketo, Bizible, and Leandata) used to generate, distribute, and report on leads
- Work in the marketing automation system (Marketo), including management of assets, integrations, tracking, and reporting
- Create a marketing database strategy to support general health and growth in various market segments
- Establish and maintain scalable processes that ensure best practices in campaign and lead management
- Optimize the marketing technology stack to help the marketing team drive efficiency in the execution of programs and campaigns; this could include evaluating new marketing technologies and add-on applications
- Monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals
Our take
IT departments face an increasingly complex workload, and this can be difficult for small businesses to manage. They must manage administration, distribution, and maintenance. Building excellent customer relationships on top of this can result in a large strain on IT departments, particularly for smaller companies.
Electric simplifies IT departments by designing a range of software tools that aim to streamline troubleshooting for all business sizes. By integrating a range of cloud-based apps and an AI chat service, Electric aims to solve all IT problems within one data stream. By removing unnecessary routine issues from the communication stream, customers of Electric can focus on troubleshooting truly unique issues.
Electric charges a monthly rate per seat and supports around 50,000 people from 900 organizations. The startup has raised over $200 million to date, hitting unicorn status in 2022, and plans to do more merger & acquisition deals. Thus far, Electric has acquired Sinu and TechVera, and is now working on product initiatives to improve its offering further and reach more customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2022
$20m
SERIES D
Oct 2021
$90m
SERIES D
Total funding: $208.8m
Company benefits
- Flexible Paid Time Off
- Commuter Benefits
- Mental Wellness Days
- Career Coaching
- Learning & Development Courses
- Health Benefits for All
- Fertility and Family Planning
- Paid Parental Leave
- Work From Home Stipend
- Remote Work
- 401K
- Life Insurance
Company HQ
NoMad, New York, NY
Leadership
Ryan Denehy
(CEO)Studied Mass Media and Economics at Hofstra University. VP then GM at BNQT Media Group. Co-founder at Swarm Mobile, before joining Groupon in Operations and Strategy.
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