Marketing Manager, Cardless
$135-165k
+ Equity
More information about location
Office located in Mission District, CA
Co-branded credit card creation platform
Job no longer available
Co-branded credit card creation platform
21-100 employees
Job no longer available
$135-165k
+ Equity
More information about location
Office located in Mission District, CA
21-100 employees
Company mission
To make credit more engaging, rewarding, and accessible.
Role
Who you are
- You should be a self-starter with partner-facing experience and a successful track record of developing digital and social marketing campaigns and executing across channels
- 3-5 years of experience in the following areas:
- Partnership, marketing, or brand management experience at a brand or agency
- Credit card/financial services marketing experience is a plus
- Executing and managing data-driven, integrated brand campaign planning and execution (in online and offline media)
- Managing campaigns from planning through go-to-market execution
- Creating and overseeing email/SMS/push marketing or marketing operations
- Hands-on experience with Amplitude, Braze, Iterable, Marketo, and Salesforce is a plus
- A scrappy self-starter and a strong project manager with the ability to bring structure to undefined procedures
- Strong communication skills with proven ability to lead projects effectively with cross-functional partners, both internally and externally
- Excellent organizational skills and attention to detail are a must, along with the ability to multitask, manage deadlines and prioritize effectively
- Strong understanding of digital analytics/data and a working knowledge of digital analytics platforms such as Google Analytics, Tableau, Google Ads are a plus
What the job involves
- Cardless is looking for a Partner Marketing Manager to support our co-brand partners with marketing planning and execution
- Working closely with Cardless’ Partnership team and our co-brand partners, you will support the development and execution of marketing campaigns to drive new card holder acquisition and to increase card holder engagement and retention
- Collaborate with Cardless’ Partnership team and co-brand partners to identify marketing priorities and opportunities, determine success metrics, and track/report campaign performance
- Work cross-functionally with internal teams, partner teams, and external agencies to launch and optimize partner marketing programs to deliver on partnership goals
- Develop creative briefs and project manage brand marketing assets across multiple channels, platforms, and brands, ensuring creative is on-strategy, customer-led, and on-brand
- Help guide projects through Cardless’ marketing compliance process to ensure bank regulatory approval
- Analyze campaign KPIs (Penetration, Redemption, Response Rates, Incremental Lifts, ROI) to inform future strategies and optimize marketing investments
- Continuously conduct A/B tests and analyze results to garner insights that will improve engagement, conversion rate, and customer loyalty in future campaigns
- Collaborate with internal partners and agencies on brief writing, establishing timelines, launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
Our take
Cardless is a financial technology company attempting to modernize co-branded credit card programs. There are around 200 brands in the U.S. with traditional cards that haven't been modernized in over 20 years. These traditional cards, from the likes of Costco and Sam's, enable shoppers to collect reward points that they can use for things like travel.
Cardless is helping popular consumer brands (for example, NBA’s Cleveland Cavaliers) launch credit cards so they can engage with their fans and reward them with bespoke benefits. For example, a virtual conversation with a player.
Cardless’ co-founders are no strangers to the financial industry. Michael Spelfogel spent time at Visa and Scott Kazmierowicz worked in banking for Goldman Sachs. Through their experiences they spotted a gap in the market for simple, credit card loyalty programs that focus on customer experiences.
The global credit card market is valued at over $100 billion. It's certainly big enough for consumer brands to enter, however, with Cardless acting as a middle-man, there's always a risk that it could get frozen out by the big banks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2024
$30m
GROWTH EQUITY VC
Jul 2021
$40m
SERIES B
Total funding: $80m
Company benefits
- 💸 Competitive salaries, equity, and a 401(k) plan
- 🏥 Top-of-the-line healthcare (medical, vision, and dental), with 100% primary coverage and 75% dependent coverage for medical
- 🌴 Unlimited paid time off, with a minimum of 15 days off per year
- 👶 Parental leave for birthing and non-birthing parents
- ✈️ Team trips & offsites
- For in-office employees:
- 🍱 Catered lunch at the office every day, plus plenty of snacks & drinks
- 🚎 $250/month commuter assistance for public transit or our parking garage
- For remote employees:
- 🖥️ $500 remote setup stipend to help you do your best work
Company values
- Be curious and be the solution - We work in a complex space. In order to be successful, we must think globally and collaborate cross-functionally. We ask thoughtful questions without judgment and propose comprehensive solutions that address the full picture. We are all owners at Cardless — mindful and empowered
- Do your best work - We are a team, and we achieve more together than apart. At Cardless, we want to see each other succeed: we take as much pride in each other’s work as our own. We celebrate and seek out diversity of experience, thought, and background in order to accelerate both individual and company growth. We're hungry, we're passionate, and we’re inspired to achieve great things together
- Move fast and build things - We are a startup in a highly regulated space, so we must execute with both speed and precision. We achieve this through deliberate focus, methodical preparation, and disciplined execution. We build, learn, improve, and repeat
- Start with the customer - Our customers are our priority. Our care for them drives our actions. The first question we always ask is: how will this impact the customer? We make every decision, no matter how big or small, with the customer top of mind
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Scott Kazmierowicz
(CEO)Former Investment Banker at Allen & Company and Bank of America. Former Software Engineer at Goldman Sachs. BS in Computer Science at Stanford University.
Michael Spelfogel
(President)Former Data Scientist at Lyft and Rent the Runaway. Formerly in Commercial Card Management at Visa. BASc in Management Science and Engineering at Berkley.
Salary benchmarks
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