Senior Field Marketing Manager, Intercom
AMER
$161.5-218.5k
+Equity
More information about location
2+ days a week in office
The modern customer communications platform
Job no longer available
The modern customer communications platform
1001+ employees
Job no longer available
$161.5-218.5k
+Equity
More information about location
2+ days a week in office
1001+ employees
Company mission
Intercom's mission is to make internet business personal.
Role
Who you are
- The right candidate will have years of experience producing marketing events, campaigns, and sponsorships, while keeping focused on the overarching sales, brand and awareness goals
- We want to see enthusiastic candidates with superb organization, fresh ideas, and a knack for marketing that impacts revenue
- You have 5+ years of marketing experience at a technology company
- You have experience implementing and executing a field marketing strategy across multiple locations
- You have experience managing budgets and are comfortable with numbers
- You have strong project management and organizational skills, leaving no detail untouched
- You have an understanding of marketing promotion and follow-up campaigns necessary to create pipeline
- You enjoy working with a sales team and have experience managing this relationship as a key marketing partner
- Your communication skills are out of this world; you are able to clearly and concisely craft messages to internal and external stakeholders, including presenting to management teams
- You have strong stakeholder management skills and are comfortable managing expectations and keeping teams on track
- Experience working in hyper-growth global SaaS, B2B organizations
- Experience in Salesforce, Marketo, Tableau, project management tools is a plus
What the job involves
- As the Senior Field Marketing Manager, you’ll be at the heart of our marketing strategy, connecting Intercom to customers and prospects across the AMER region
- In this role, you’ll lead the AMER regional marketing strategy that supports our company, brand and pipeline goals
- You will meticulously plan, promote, and execute dozens of programs as well as regional campaign tactics throughout the USA, in tight partnership with Sales, Campaigns, Product Marketing, and Operations teams
- You’ll ensure that each program is successful and pay close attention to the details and budget for each event or tactic you execute with strong ROI goals
- Execute event plans that support our company strategy
- Organize and host online and in-person events that focus on community and create net-new sales opportunities, accelerate existing opportunities and deepen our customer relationships
- Manage all aspects of event coordination including: strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics, budget
- Collaborate with the AMER sales regional leadership teams to develop and implement a strategy that combines events across the different stages of the funnel
- Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Intercom’s objectives and target audience
- Assist regional sales by increasing local/regional brand awareness and driving leads and MQLs in the region
- Collaborate with demand generation and marketing operations team to develop metrics to measure the success of all initiatives
Our take
If you've ever seen a chat pop up on a business' website, it was probably provided by Intercom. Though ubiquitous now, it used to be a major challenge for companies to communicate swiftly with their customers. Intercom's Messenger allows a company to instantly reach out with human or automated support, improving customer service and greatly increasing conversion rates for sales.
While the Messenger is its most visible product, Intercom provides a service similar to Salesforce, as an advanced customer relationship management system. However, Intercom doesn't see Salesforce as a major rival, as Intercom specialises in the online market while Salesforce is more suited for traditional retail. Intercom is used by more than 25,000 businesses including Amazon, Meta and Atlassian, and reaches an estimated 600 million end users monthly.
Intercom has primarily served the US and Irish markets but has been expanding its presence globally in recent years. Despite having a commanding market position, it is continuing to develop its product, most recently delivering a major functionality upgrade to its Messenger software, greatly increasing its ability to carry out ticketed support requests.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2018
$125m
SERIES D
Apr 2016
$50m
SERIES C
Total funding: $240.8m
Company benefits
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Generous public transport allowance for commuting
- Wellness programme that allows you to expense gym and other sports activities up to £90 quarterly
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- Open vacation policy and flexible holidays so you can take time off when you need
- Work from home opportunities
- Health insurance
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Regular compensation reviews - we reward great work
- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
Company HQ
Financial District, San Francisco, CA
Leadership
Eoghan McCabe
(Co-Founder & CEO)Previously CEO of Contrast and Exceptional. Is also the Chairman of Intercom.
Des Traynor
(Co-founder & CSO)Previously worked in software development and is an expert in User Experience (has lectured on the topic and was UX Lead at Contrast)
Ciaran Lee
(Co-founder)Previously Lead Engineer at RateMyArea.com and CTO of Exceptional. Was Intercom's CTO until 2021.
Salary benchmarks
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