Senior Growth Marketing Associate, Brooklinen
$70-93k
+ Competitive equity grants
More information about location
2 days a week in office (Manhattan, NY)
Luxury bedding and loungewear
Posted today
Luxury bedding and loungewear
101-200 employees
Posted today
$70-93k
+ Competitive equity grants
More information about location
2 days a week in office (Manhattan, NY)
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- 2–4 years of experience in growth, brand, or performance marketing, ideally in a DTC eCommerce environment
- A performance mindset grounded in brand thinking; you understand how to tell a compelling story while driving results
- Keeps up to date on what’s cool and on trend in terms of marketing channels and activations - you’re in the know
- Familiarity with growth KPIs (CAC, ROAS, LTV) and the tools and frameworks used to measure and optimize them
- Understanding of and comfort with mature measurement frameworks including MMM and MTA
- Experience with offline marketing strategies such as CTV, Audio, and OOH, as well as a deep interest in emerging channels and new platforms
- A proven ability to think strategically and execute effectively, moving from insight to action with clarity and speed
- Strong collaboration and communication skills, with comfort working cross-functionally as well as with external partners
What the job involves
- We’re seeking a strategic, data-driven Senior Growth Marketing Associate to help shape a cohesive, insight-led strategy. This person will connect brand storytelling with data-informed decisions, driving cross-channel campaigns that deliver measurable impact
- The ideal candidate is a big thinker who brings fresh ideas to the table, stays closely attuned to the competitive landscape, and identifies opportunities to evolve our brand marketing approach
- In this role, you’ll play a key part in executing growth marketing initiatives across offline and emerging digital media channels. You’ll report to the Director of Growth Marketing and work closely with the Head of Brand Marketing
- Support strategy, planning, and execution for growth marketing initiatives across offline and emerging digital media channels—including CTV, podcasts, and OOH—balancing performance and brand impact to drive acquisition and awareness
- Identify, test, and scale high-visibility opportunities that bridge growth and brand, growing awareness and demand while driving measurable results
- Define and track performance KPIs (such as Unique Reach, CAC, LTV, and ROAS) within media platforms (NeonPixel, Spotify, etc.) as well as internal reporting interfaces. Deliver regular reporting and insights to optimize efforts and improve ROI
- Partner cross-functionally with Brand, Creative, Retention, and Site teams to develop integrated campaigns that span channels and customer touchpoints
- Collaborate closely with paid search and paid social managers to ensure consistent messaging and strategy across channels
- Manage campaign calendars, creative asset needs, media plans, and timelines to ensure seamless execution across highly-visible growth initiatives
Application process
- Initial Zoom Screen:
- Manager, Talent Acquisition & HRBP
- First Round:
- Part 1: Director of Growth Marketing
- Part 2: Head of Brand Marketing
- Second Round:
- Panel Interview: Senior Manager, Public Relations and Affiliate Marketing & Paid Social Manager
- Final Round: Director of Recruiting
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company benefits
- Hybrid work
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at Brooklinen