Senior Integrated Marketing Manager, Sui
Advancing the Sui blockchain ecosystem
Be an early applicant
Advancing the Sui blockchain ecosystem
21-100 employees
Be an early applicant
21-100 employees
Company mission
To onboard the next billion users to Web 3.0 by advancing the global adoption of the Sui blockchain.
Role
Who you are
- This role is ideal for a proactive self-starter who thrives in fast-paced environments and excels at orchestrating multi-channel campaigns—from organic social and content to paid acquisition and earned media—to drive product and developer adoption and community engagement
- 7+ years of integrated marketing or similar experience and can demonstrate previous ownership of large, multi-channel product and campaign launches
- Proven success managing organic social channels to grow followership and drive engagement
- Exceptional project management skills with a track record of coordinating complex launches that involve many stakeholders and cross-functional teams
- Strong written and verbal communication: Able to translate concepts into concise messaging that follow brand guidelines and narratives. Confident in communicating expectations and timelines in documented plans and with stakeholders
- Deep, practical understanding of owned, earned, paid, and shared marketing channels, and how to leverage each across awareness, consideration, and conversion stages
- Data-driven mindset: experience setting objectives and KPIs, analyzing performance, and iterating efforts based on insights
- Demonstrated ability to collaborate effectively with cross-functional teams to co-create content and align on launch strategies and execution
- Self-starter who thrives in a fast-paced, remote environment and can influence stakeholders without direct authority
- Bonus: Familiarity with blockchain fundamentals and developer and builder audiences
What the job involves
- We’re looking for a highly strategic, organized, and results-focused Senior Integrated Marketing Manager to join our global marketing team
- You’ll partner closely with Product, DevRel, Partnerships, Events, Design, external agencies, and other cross-functional teams to lead launches and campaigns to achieve marketing and business objectives
- Lead the development and execution of integrated marketing and go-to-market plans for major launches and campaigns, including defining target segments, messaging, channel mix, timelines, and success metrics
- Create detailed project trackers for each campaign or launch, monitor milestones, manage dependencies, and ensure on-time delivery across cross-functional teams (i.e., product, design, content, DevRel)
- Ensure consistent objectives and messaging across marketing channels, including owned (website, email, blog), earned (PR, influencer outreach), paid (digital ads, sponsorships), and shared (social media, partnerships)
- Maintain the weekly content and launch calendar for press releases, partner and product announcements, campaign and event launches, ongoing promotions, and evergreen content
- Partner with the content marketing team to ideate on content types and formats, and help oversee the production of brand and campaign assets (i.e. blogs, whitepapers, videos, graphics, email sequences), ensuring brand consistency and messaging across all channels
- Own strategy and execution for Sui’s organic social channels (Twitter, LinkedIn, YouTube, Discord announcements, etc.), including content calendar creation, post scheduling, and community engagement. Monitor social analytics, iterate on post frequency and format, and optimize social strategy and execution to align with goals
- Support the planning and management of marketing events, including all promotional and amplification efforts
- Collaborate with cross-functional teams to understand their goals, align marketing efforts with their needs, and provide the resources and support necessary for their success
Our take
Decentralized Finance (DeFi) still struggles with slow transaction speeds and limited scalability, hampering its ability to compete with traditional finance. Enter Sui, a Layer 1 blockchain designed from the ground up for DeFi. With its object-centric architecture, Sui boasts low latency and high transaction throughput - paving the way for fast, efficient financial applications.
The Sui Foundation's $51.3M ecosystem fund is a major vote of confidence for the Sui vision. These funds will support the development of DeFi applications on the platform. By nurturing a diverse and thriving DeFi ecosystem, Sui hopes to attract users and developers alike, ultimately establishing itself as a leading player in the future of decentralized finance.
The road ahead for Sui is exciting, but not without challenges. Attracting developers and users away from established DeFi platforms like Ethereum will require sustained innovation and commitment to growth. Nevertheless, Sui's unique technology and ambitious vision hold the potential to revolutionize the way we interact with financial products, making it a company worth watching closely.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2024
$8.6m
EARLY VC
Total funding: $8.6m
Company benefits
- 100% remote
- World-class team
- Tremendous growth potential
Company HQ
SoMa, San Francisco, CA
Leadership
Evan Cheng
(CEO)Co-founder and CEO at Mysten Labs. Former Head of Research and Development at Novi as well as the Technical Director of Meta. They also worked at Apple for over 10 years.
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