SMC Customer Insights Lead, Snap

• The role is ideal for someone with proven B2B research and analytics expertise, a passion for delivering impactful insights, and the ability to thrive in a fast-paced, collaborative environment
• Experience with qualitative methodologies - individual and group interviews, diary studies, direct observation, think-aloud usability experience testing, etc
• Familiarity with audience and industry insights platforms like GWI, Mintel, etc
• Hands-on experience with tools like Qualtrics
• Ability to present and brainstorm research findings with both technical and non-technical/business audiences
• Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the bottom line of the business in the short-term and long-term
• At least 7+ years of experience conducting B2B research for SaaS businesses or self-serve websites
• Proficiency in SQL and/or Python/R for analysis and data visualization
• Bachelors degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field or equivalent years of experience
• If you are passionate about customer experience, have a strong track record of conducting research for advertiser-facing workflows, we encourage you to apply for this position

Desirable

• We are looking for an SMC Customer Insights Lead to join Snap Inc
• This role will take responsibility for driving research studies and analytics that empower sales teams with vertical and product sales insights, ultimately supporting advertiser revenue growth
• The successful candidate will lead the execution of SMC customer insights projects that address the needs of advertisers across industries, with a focus on uncovering actionable insights to optimize go-to-market strategies and inform sales narratives
• The ability to build strong cross-functional partnerships with SMC Sales, Revenue, Growth, Marketing, and Data Science teams will be critical for success in this role
• The position will report to the SMC Head of Insights and is an excellent opportunity to contribute to key revenue-driving initiatives at Snap Inc
• Analyze data from audience databases and other sources to identify opportunities to improve the sales content that is used by sales, business development, revenue, and marketing teams
• Develop sales and marketing materials such as sales presentations, insights decks, narratives, 1-pagers, etc
• Conduct surveys, interviews, and other research methods to understand customer experience, needs, pain points, behaviors, and preferences
• Develop a deep understanding of advertiser customer journeys and their needs across different website sessions and visits
• Create compelling customer personas, advertiser flows, wireframes, and other design artifacts to inform product, marketing, and sales solutions
• Collaborate closely with sales teams to craft data-driven sales pitch documents and narratives that resonate with advertisers, leveraging insights to tell a compelling story