Product Marketing Lead, Pulsate
Digital engagement platform for the banking industry
Be an early applicant
Digital engagement platform for the banking industry
21-100 employees
Be an early applicant
21-100 employees
Company mission
To fuel growth for community financial institutions through personalised digital experiences.
Role
Who you are
- If you want real ownership, a product people love, and a market where great marketing genuinely moves the business, this is a rare one
- Substantial experience in B2B SaaS product marketing, including owning positioning and leading a product launch end to end
- A track record you can point to: a launch or repositioning you led, and the results it delivered
- Comfort as a hands-on leader in a lean team, equally happy setting strategy and doing the work
- Fluency with modern marketing and AI tools, and good judgement about where they help
- Ideally, experience in fintech or banking technology, so you understand how financial
- Institutions buy. If you have not marketed to credit unions or banks before, you are
- Genuinely curious to learn
- Startup or scale-up experience: you are comfortable with ambiguity and limited resources,
- And you like building things from the ground up
- You want to own and build a function, not step into a purely individual-contributor role
What the job involves
- We are hiring our Product Marketing Lead: the person who owns how the market understands Pulsate and how our products come to market
- You will define our positioning, lead the go-to-market for new products and features, and build the engine that turns our loyal customer base and strong partner network into pipeline and growth
- This is a senior, high-ownership role reporting to the CEO, with the opportunity to shape and grow the marketing function
- Own our positioning and messaging, and make it consistent and compelling across our website, sales materials, and campaigns
- Lead go-to-market for new products and features, starting with our behavior-driven journeys product, from launch strategy through enablement and demand
- Build a proof engine: turn customer outcomes into quantified, credible stories and a strong reference program
- Partner with the major digital banking platforms on joint marketing that builds pipeline through our ecosystem
- Run the demand engine and improve how efficiently we convert interest into qualified opportunities, with clear measurement and reporting
- Craft messaging that resonates with the people who buy in this market: leaders across marketing, digital banking, lending, and the C-suite at credit unions and community banks
- Lead and grow a small team and a set of specialist partners, using modern tools, including AI, to do more with focus
- What you will achieve in your first year:
- A clear, differentiated market position that the whole company rallies behind
- A confident product launch that lands with customers and drives adoption
- A steady stream of quantified customer success stories that power sales and retention
- A measurable, partner-led pipeline and a marketing function that runs on data
- Real ownership: you will lead marketing, not inherit someone else's playbook
- Impact you can see: in our market, strong marketing directly changes the trajectory of the business
- A product with purpose: we help community financial institutions serve their members better
- A senior seat: you report to the CEO and help shape company strategy
- Remote-first, with a collaborative team across Ireland and the US
Our take
For many financial institutions, unlocking the value of location-based marketing is difficult and expensive. Pulsate solves that problem by delivering a marketing platform specifically tailored for community banks and credit unions.
Pulsate allows banks and unions to drive customer engagement and increase loyalty, in turn growing revenue considerably. The company is backed by finance giant PayPal, which is testament to the quality and value of its product. Pulsate now has customers in every US state, including OneUnited Bank and Arizona Federal.
Pulsate's main challenge will be differentiating itself from competitors such as Gimbal and Urban Airship. Its success across the US, its high-profile backers, and partnerships with digital banking platforms indicate that it will be more than capable of remaining competitive.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Feb 2024
$7.8m
SERIES A
Jul 2018
$0.3m
EARLY VC
Total funding: $10.8m
Company HQ
Madison, WI
Leadership
Sarah Martin
(CEO)Prior to joining Pulsate in 2018, Sarah was an International Commercial Consultant at Globaleze. They also Founded Mamabud where they served as the CEO for over 2 years.
Adriana Ignat
(COO)Adriana is also the Founder of VEKT AI. Previously, they were the VP of Product, Strategy & Operations at EBM Software. Before that, they spent 13 years at Google in various roles, including Senior Lead of Product Excellence.
Salary benchmarks
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