Product Marketing Manager, Unanet

• You have 3–5 years of experience in product marketing, go-to-market strategy, or a related marketing role, ideally in B2B FinTech, accounting SaaS, ERP, or government contracting
• You have experience developing product positioning, messaging, value propositions, and marketing content for business audiences
• You are AI-fluent, with practical experience using generative AI to improve research, analysis, content creation, or productivity
• You are a strong communicator who can simplify complex concepts and connect product capabilities to meaningful business outcomes
• You are analytical and customer-focused, with the ability to turn research, data, and customer feedback into actionable recommendations
• You collaborate effectively across teams, manage multiple priorities, and take initiative in learning new products and industries

Desirable

• Unanet is looking for a Product Marketing Manager to help bring our GovCon ERP solutions to market. You’ll translate complex technology into compelling customer value, develop differentiated positioning and messaging, lead go-to-market initiatives, and equip customer-facing teams to communicate our solutions effectively
• You’ll partner across Product Management, Sales, Customer Success, and Marketing to understand customer needs, strengthen our competitive position, and drive product awareness and adoption. We’re looking for a curious, customer-focused marketer who embraces AI to improve research, content development, and business outcomes
• Research customer needs, industry trends, and competitors to identify opportunities for differentiation and inform go-to-market strategies
• Translate complex product capabilities into clear, compelling value propositions tailored to buyers and users across finance, accounting, project management, and operations
• Partner with Product Management to plan and execute launches, releases, and enhancements, aligning cross-functional teams around messaging, deliverables, and success measures
• Develop sales presentations, solution briefs, competitive battlecards, FAQs, and other resources that help teams communicate product value and address buyer objections
• Use AI tools and workflows to accelerate research, uncover insights, develop content, and improve efficiency while validating outputs and protecting confidential information
• First 30 Days: Learn Unanet’s GovCon ERP portfolio, customer personas, competitive landscape, and go-to-market processes while building relationships across Product Management, Sales, and Marketing
• First 60 Days: Contribute to product positioning, competitive insights, and messaging while identifying opportunities to improve marketing workflows through AI
• First 90 Days: Take ownership of a defined product marketing initiative, contribute to a launch or go-to-market plan, and deliver actionable messaging or enablement resources