Senior Field Marketing Manager, Visier
$120-150k
Stock options and/or bonus based on your role, location, and employment type
More information about location
People analytics & workforce planning software
Open for applications
People analytics & workforce planning software
501-1000 employees
Open for applications
$120-150k
Stock options and/or bonus based on your role, location, and employment type
More information about location
501-1000 employees
Company mission
To reveal the human truth that helps businesses and employees win together through its cloud-based platform for HR and people analytics.
Role
Who you are
- You’ll bring bold ideas, try new tactics, and design programs that truly resonate within your territory
- If you're a results-oriented marketer with multi-channel experience, a knack for problem-solving, and a collaborative spirit, this role is for you
- 7–10 years of B2B marketing experience, with at least 4 years in field marketing for a high-tech company. Proven success in developing and executing integrated marketing campaigns that drive pipeline and revenue growth
- Experience driving engagement and growth within priority or high-value accounts. Ability to design and execute tailored marketing programs that support account-level strategies
- Strong analytical skills with an ability to assess results quickly and make strategic pivots in a fast-moving, quarterly planning environment
- Exceptional communication and interpersonal skills. Proven ability to build strong, trusting partnerships with account executives and cross-functional teams
- Highly organized with the ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in a fast-paced environment
- Proficiency with project management (e.g., Asana), CRM (e.g., Salesforce), and tools used to support targeted account engagement (e.g., Demandbase)
- BA/BS or equivalent university degree
- Bonus Points: Experience in the HR technology space and a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies
- You roll up your sleeves
- You make it easy
- You are proud
- You never stop learning
- You play to win
What the job involves
- Reporting to the Sr Director, Event Marketing, the Senior Field Marketing Manager is a strategic marketing leader with a proven track record of driving revenue growth in their assigned territory or segment
- You will collaborate closely with sales and business development teams to develop and execute integrated field marketing programs in your assigned segment that deepen engagement with priority accounts, create a sense of urgency for the buyer, accelerate sales cycles, and deliver exceptional experiences
- This role requires a strong understanding of the B2B SaaS landscape, a passion for results, and the ability to forge strong relationships with key stakeholders across the organization
- Given our quarterly planning cadence, you’ll move fast to understand what’s working, spot opportunities for improvement, and shift direction when needed
- This role thrives on creativity and ownership
- Lead the strategy and execution of an integrated quarterly marketing plan for the assigned territory or segment, including budget, goals, and KPIs tied to pipeline quantity, quality, velocity, win rates, and ROMI
- Partner closely with regional sales leaders, account executives, and business development representatives to understand their account strategies, communicate campaign plans, and ensure alignment. Provide clear, consistent updates on program performance and next steps
- Analyze results rapidly and make data-informed pivots to optimize programs on a quarterly basis. Identify gaps, propose solutions, and adjust tactics to maintain momentum. Track trends, optimize programs, and evaluate marketing’s impact on pipeline and revenue
- Plan and execute high-impact events, including in-person or virtual third-party and proprietary events such as regional conferences, webinars, and executive roundtables. Oversee all aspects of event logistics including venue selection, communications, speaker management, attendee engagement, and follow-up
- Design and implement targeted programs for priority accounts, personalizing messaging and touchpoints to deepen engagement and accelerate deal progression. Use a mix of tactics including targeted advertising, direct mail, events, and customized content in partnership with other marketing stakeholders
- Collaborate with product marketing, demand generation, corporate events, and content teams to ensure alignment and maximize the impact of all campaigns and events
- Perform other duties as required
Our take
Gaining insights into workforces through people data is invaluable to businesses, allowing them to understand how to retain their hardest-working staff members, benchmark worker performance against competitors, and enable the growth of leaders within the organisation. While HR departments have access to some productivity tools that utilize people analytics, their fragmented and antiquated nature demands a more unified and future-proof solution.
Visier provides an all-in-one cloud-based people analytics platform for businesses, aiming to drive staff retention programs, maximize recruitment outcomes, arm leaders with workforce insights, and ultimately connect business outcomes to the people involved. The platform achieves this through a variety of integrative tools such as performance benchmarking, smart workforce questionnaires, data management automation, and people-powered insights.
Despite the fact that the company faces competition from other people-data solutions, Visier continues to stand out by this unified approach. The company has existing partnerships with EA, Uber, and NCI too, demonstrating success in improving leadership through people analytics, reducing labour costs, and increasing staff retention. In contrast to much of the broader tech sector, the company has grown consistently and accelerated its geographic expansion, a testament to its product's value to businesses.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$125m
SERIES E
Apr 2020
$45m
SERIES D
Total funding: $261.5m
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Ryan Wong
(Co-Founder, CEO & President)Chief Architect & Director of Engineering for Crystal Decisions. Was also Vice President of Engineering for SAP from 2003 to 2008.
John Schwarz
(Co-Founder & Chairman of the Board)GM of Industry Solutions for IBM from 1974 to 2000. Was also President and COO of Symantec, and Business Objects CEO and Executive Board Member of SAP.
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