Vice President of Growth Marketing, Barracuda Networks
$259-370k
OTE
+ Equity
Office located in Campbell, CA
Cybersecurity solutions
Be an early applicant
Cybersecurity solutions
1001+ employees
Be an early applicant
$259-370k
OTE
+ Equity
Office located in Campbell, CA
1001+ employees
Company mission
To protect and support its customers for life.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or related field; MBA a plus
- 12–15+ years of progressive B2B marketing experience, including senior leadership in growth, demand generation, digital performance marketing, and/or marketing operations
- Proven experience owning sizable digital/media budgets with measurable ROI and pipeline accountability
- Demonstrated ability to establish global standards, governance, and operating cadence that improves performance and efficiency
- Strong experience partnering with Sales, Customer Success, RevOps, Finance, and IT/Security to drive corporate-level outcomes
- Experience building scalable web and digital platforms, including CRO, attribution, and marketing technology enablement
- Familiarity with AI-enabled personalization or digital experience optimization strongly preferred
- Exceptional executive communication, stakeholder management, and people leadership skills
What the job involves
- As Vice President of Growth Marketing at Barracuda, you will build and scale the company’s global growth engine, driving pipeline, ARR, and efficient customer acquisition worldwide
- You will own global growth strategy and execution across digital demand, paid media, web strategy and operations, lifecycle growth, and AI-enabled experiences, while also leading Americas Field and Partner Marketing as a key region
- You will set the global policies, standards, and operating mechanisms that define how growth marketing is planned, measured, and optimized across the company—ensuring consistent execution and measurable impact across regions, segments, and routes-to-market
- As a trusted partner to Sales, Customer Success, Product Marketing, Revenue Operations, Finance, and IT, you will operate at a corporate level, influencing companywide decisions on growth strategy, investment priorities, and marketing efficiency
- Lead Barracuda’s global growth marketing strategy, driving revenue growth and pipeline performance aligned to business priorities
- Own the global growth marketing operating model, defining centralized and regional responsibilities to enable consistent execution at scale
- Partner with Marketing and Revenue executives to set growth priorities, guide investment decisions, and strengthen GTM effectiveness
- Establish and govern global standards and policies across campaigns, KPIs, digital spend, web operations, and AI-enabled marketing
- Define and oversee measurement frameworks for pipeline attribution, CAC, ROI, conversion, and funnel performance
- Own global digital investment and paid media strategy, managing budgets, channel mix, testing, and ROI optimization across search, ABM, programmatic, and emerging channels
- Own the website as a global growth platform, accountable for performance, governance, conversion, and operational execution in partnership with IT and Security
- Lead AI-enabled personalization and digital experiences, ensuring responsible use, measurable impact, and continuous optimization
- Own global lifecycle growth strategy, partnering with Customer Success and Product Marketing to drive adoption, retention, expansion, and renewal
- Set global standards for field and partner marketing, while directly leading Americas Field and Partner Marketing to drive regional pipeline and execution
Our take
In an increasingly online world, with email hacks and data leaks becoming more and more common, cyber security is more important than ever. Barracuda aims to provide this with its comprehensive suite of security software.
It offers a number of packages, focusing on email security, app and cloud protection, network security and data protection. By investing heavily in R&D and product development, Barracuda is able to keep on top of new (and increasingly prevalent) email phishing scams. Its incorporated XDR capabilities also close security gaps generated by the rise in hybrid and remote working.
Barracuda is an established player within the cyber security market, boasting over 200,000 enterprise customers including the likes of Shiseido, Carrefour and Accor. It was acquired in 2022 by KKR, a global investment firm, which has allowed it to further improve its product, grow its team and expand its marketing reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2017
$0.8m
GRANT
Oct 2009
$5.6m
LATE VC
Total funding: $72.4m
Company benefits
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
- Equity, in the form of non-qualifying options
Company HQ
San Tomas, Campbell, CA
Leadership
Zachary Levow
(Co-Founder, Executive VP & CTO)Previously co-founded Affinity Path and Spinway, as well as working in Software Development and Architectural Software Design for Sun Microsystems, Cadence Design Systems and Motorola.
Rohit Ghai
(CEO)Independent Board Member at MHC Software. Former CEO and Board Member at RSA Security, Independent Board Member at Everbridge, COO then President of the Enterprise Content Division of Dell Technologies.
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