Head of Marketing, CitizenLab

€75-95k

OTE

Salary based on European rates and may vary in other locations. Salary incl. 15% variable, and stock options

Senior and Expert level

Remote from Europe, UK, US

Community engagement platform

Job no longer available

Community engagement platform

21-100 employees

B2CB2BCommunicationGovernmentsSaaSSocial Impact

Job no longer available

€75-95k

OTE

Salary based on European rates and may vary in other locations. Salary incl. 15% variable, and stock options

Senior and Expert level

Remote from Europe, UK, US

21-100 employees

B2CB2BCommunicationGovernmentsSaaSSocial Impact

Company mission

To make public decision-making more inclusive, participatory, and responsive.

Job

Company

Role

Who you are

You have 5+ years of hands-on marketing experience, with a strong focus on execution
You have 3+ years of team management experience in B2B SaaS
You are a hands-on leader who embraces experimentation and data-driven iteration
You are a strategic thinker with a data-driven approach to optimizing SaaS KPIs
You are tech-savvy and analytical, with expertise in SEO, SEA, and automation
You have experience in or a strong affinity for the public sector and digital democracy
You are a relationship builder who loves to collaborate effectively across teams
You are fluent in English; additional European languages (German, Dutch, French) are a plus
If you don’t meet every requirement but are excited about the role, we’d still love to hear from you!

What the job involves

You will lead Go Vocal’s lead our marketing strategy, grow our international presence, and strengthen our global brand
Go Vocal, a global impact SaaS scale-up, is looking for a purpose-driven Head of Marketing who is passionate about digital democracy to lead our marketing strategy, grow our international presence, and strengthen our global brand as we scale to 1,000+ cities within three years
You’ll align team efforts with business goals, lead our marketing team, and position Go Vocal as a thought leader in digital civic engagement
Develop, execute, and optimize a growth-focused strategy in collaboration with the GTM Lead
Use data-driven insights to refine and optimize campaigns and track key SaaS KPIs
Guide and mentor a team of four, fostering creativity, experimentation, and collaboration
Enable your team to execute with agility and innovation
Position Go Vocal as a thought leader in participatory democracy
Strengthen brand messaging and visual identity by creating impactful campaigns

Our take

Founded in 2015 with the purpose of making decision-making more equitable, Go Vocal (previously CitizenLab) offers a platform used by local governments to enable them to engage people online and make informed decisions.

What was three clients in 2016 is now numbered at around 500 with the company working with hundreds of local governments and organisations across 20 countries. Recent global events have meant that the government plays an even larger role in people’s lives, hence more citizens are willing to engage in policy-making, creating more demand for its service.

The company rebranded in 2024, stating its new name is "a call to government, residents and partners to go vocal". With its bold new brand, it plans to expand further in the US and grow its AI-backed offerings for an even more successful future.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

B Corporation

-6% employee growth in 12 months

Glassdoor (4.8)

Company

Funding (last 2 of 7 rounds)

May 2022

$2.5m

LATE VC

Apr 2021

$4.2m

SERIES A

Total funding: $10.3m

Company HQ

Rue Neuve, Bruxelles, Bruxelles

Leadership

Aline Muylaert

(Co-Founder & Regional Director Benelux)

Previously wrote a quarterly column for Trends-Tendances and held the position of Digital Marketeer for D-Sight.

Koen Gremmelprez

(Co-Founder & CTO)

Previously co-founded Transformy and acted as Lead Developer for entrust-it.

Wietse Van Ransbeeck

(Co-Founder & CEO)

Obtained a Master's Degree in Business Engineering from Solvay Brussels School of Economics and Management.

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