Senior Product Web Analyst, Flo
Organic Growth Team
£55-90k
Plus equity
Period tracker app
Job no longer available
Period tracker app
501-1000 employees
Job no longer available
£55-90k
Plus equity
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Minimum of 3 years of experience in organic or UA data analysis, preferably in a mobile or desktop app environment
- Proficiency in data visualization tools (Looker/Tableau), SQL, and basic knowledge of Python/R for data analysis
- Strong understanding of organic acquisition metrics and digital marketing analytics
- Excellent communication and collaborative skills
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- Experience in Google tools and setup (GTM, GA4, Google 360, GSC, Amplitude)
- Experience in A/B testing methodologies and tools
- Familiarity with SEO best practices and their implementation
What the job involves
- We are looking for an insightful Marketing Analyst to join our Organic Growth team.
- This role focuses on analyzing and optimizing organic acquisition channels, primarily through App Store Optimization (ASO), Search Engine Optimization (SEO), and Organic Website performance
- Develop and implement strategies for ASO and SEO to enhance app visibility and organic traffic to flo.health website and App Stores
- Create web reporting dashboards to illustrate the performance and show the value of Organic web traffic
- Analyze organic acquisition metrics, using tools like Looker, Google Analytics 4, and Google 360, to report on trends and insights
- Collaborate with cross-functional teams to align organic strategies with broader marketing and business objectives
- Create, maintain, and optimize reporting dashboards in Looker for real-time insights into organic growth performance
- Participate in the setup and maintenance of analytical tools and strategies for web analytics and user segmentation
- Contribute to the development and execution of long-term organic growth strategies
- Undertake weekly website performance analysis: Monitor the performance of our website using tools like Google Search Console and GA4. Analyse user behavior, traffic patterns, and other key metrics to identify areas for improvement for the flo.health domain
- Evaluate user journeys, navigation patterns, and website interactions. Identify friction points and propose UX enhancements to improve overall user experience
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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