Product Marketing Manager, Kandji

• 2+ years of product marketing experience in high-growth B2B SaaS
• A strong writer
• You are comfortable crafting product descriptions, event descriptions, and website copy
• Experience ideating & creating multi-media content for social media, website, email, advertising, and more
• Think big picture and get your hands dirty
• You are not just an effective strategist, you can get the job done
• Hyper-organized and comfortable wrangling resources, timelines, technology, and people to accomplish objectives
• You hold yourself to the highest standard of excellence in all aspects of your work
• You can show it with examples of campaigns or other collateral that required your resourcefulness, insight, and attention to detail
• Ability to rapidly gain an in-depth knowledge of the Kandji product, device management industry, and competitors
• You start with why— weaving “why does this matter” into all your work and messaging
• Enthusiasm to roll up your sleeves and do whatever it takes

Desirable

• Kandji is looking for a Product Marketing Manager who is passionate about cybersecurity and IT SaaS products and ready to take their career to the next level
• Bring new product innovations to market
• You’ll lead the go-to-market strategy and launches, including positioning, content creation, and cross-functional execution
• Be the go-to person for teams who need your guidance in messaging and positioning for demand gen campaigns, events, sales collateral, and training
• Create content and guide the product storytelling for emails, landing pages, ads, and more
• Analyze data and synthesize insights from competitors, deals, and customer calls
• Conduct ongoing buyer and customer research to build persona profiles and ideal customer profile (ICP) segmentation
• Create campaign briefs and track campaign results to report on ROI
• Identify opportunities to produce breakthrough campaigns and create buzz when launching new innovations
• Drive internal & external awareness of existing product differentiators & new features
• Contribute to strategic plans and annual forecasts
• Help to grow the product marketing function and establish best practices
• Plan, execute, and report on the go-to-market for new products and features