Lead Marketing Manager, Vable

• This is an excellent opportunity for a Marketing player-manager with a strong commercial marketing background and strong team leadership capabilities
• We know that you will have meticulous attention to detail and the ability to work collaboratively across our fully remote team
• Minimum of 5+ years of B2B marketing experience, with at least 2 years in the legal tech sector
• Proven and demonstrable track record in lead generation and marketing automation (Hubspot a plus)
• Strong experience in campaign planning, execution and measurement
• Excellent understanding of product marketing
• Excellent understanding of the SaaS business model
• Excellent understanding of content marketing
• Demonstrated ability to work with Sales Teams
• Experience in setting and tracking metrics, particularly revenue-generation targets
• Excellent communication and interpersonal skills and can clearly and concisely communicate to various stakeholders
• The right to live and work within the UK, coupled with demonstrable experience working within a fully remote setting
• Innovative & Strategic: You’re passionate about creating effective marketing campaigns that drive change and are always looking for ways to improve
• Self-Motivated & Results-Driven: You thrive working independently, take the initiative, and deliver high-quality, results-focused initiatives. You’re confident in your ability to manage projects with minimal hand-holding
• Proactive & Detail-Oriented: You identify opportunities, ensure every campaign is executed with precision, and continually optimise processes for better results
• Confident & Independent: You take full ownership of your work, solve problems independently, and don’t need constant direction to stay on track
• Collaborative: You build strong relationships across teams (Sales, Product, Leadership), working transparently and towards shared goals
• Organised & Efficient: You manage tasks and resources effectively, meet deadlines, and consistently maintain high standards in everything you do
• Remote-Ready: You excel in a remote work environment, staying productive, organised, and communicative with teams across time zones

Desirable

• We’re looking for our next Vabler and are seeking an experienced, commercially-focused Lead Marketing Manager
• As a Lead Marketing Manager, you’ll play a key role in shaping impactful marketing strategies that drive Vable’s success and growth
• The ideal candidate will lead and execute our integrated marketing strategy, with a particular focus on demand generation and campaign execution
• This role will be responsible for developing and implementing marketing campaigns that drive qualified leads, working closely with the sales team to ensure alignment and optimal lead conversion
• As a key member of Vable’s management team, you will manage a high-performing marketing team, with oversight of product marketing, branding, and communications functions
• Manage and mentor a marketing team across demand generation, product marketing, brand and communications
• Define team structure and roles to support Vable’s business objectives
• Set clear goals and KPIs for the department and team members
• Foster a culture of creative problem-solving and data-driven improvement
• Manage team budgets and allocate resources accordingly
• Develop and execute lead generation strategies across multiple channels and in conjunction with the sales team (develop a true commercial engine)
• Own the implementation and optimisation of marketing automation activity in Hubspot
• Design, implement and manage lead scoring systems, lead nurture programs, lead management and handover processes
• Work closely with the Sales team to ensure that Sales and Marketing activities are seamless and support revenue generation goals
• Plan, execute and measure integrated marketing campaigns across online and offline channels
• Develop audience/ICP-segmented campaigns and marketing approaches
• Own and report on campaign ROI
• Work with Vable’s Senior Leadership Team to create compelling company and product messaging and positioning
• Develop thought leadership and other communication materials to feed campaign strategy
• Develop product marketing (sales enablement) materials including case studies, white papers, technical product sheets, etc.
• Maintain brand consistency across all marketing materials and channels
• Reports to: Head of Revenue, Emily Baldwin

• Interviews: Max 3 stages totalling around 3.5 hours
• Complete the application form
• If shortlisted you will be asked to complete a one-way video interview
• Intro Interview: You will meet a member of the People team for an initial discussion about your background, motivations and experience
• 2nd Interview/Assessment: If after the intro call, we’re excited to proceed, you will be invited to a second stage interview with our Head of Revenue and another applicable manager. This stage will include an assessment
• Final Interview: This will be with the CEO and Head of Revenue
• Offer
• The full process should take around 4 hours
• 🎥 We record all of our interviews, with your permission. It makes it easier as we are globally distributed