Director of Creative Product Marketing, Jam City
$118-180k
Mobile gaming developer
Open for applications
Mobile gaming developer
1001+ employees
Open for applications
$118-180k
1001+ employees
Company mission
To provide unique and deeply engaging mobile games that are played by tens of millions of people across the globe.
Role
Who you are
- 6-10+ years of experience ideally in a performance marketing-oriented environment
- 2-4+ years of management experience
- Must be willing to work primarily PST hours with real-time communication
- Always seeks to understand the “Why” behind everything - constantly apply internal and external learnings to creative operations and output
- Expert cross-functional communicator: speaks the language of artists, performance, and brand marketers
- Passionate about the mobile gaming space and creative trends
- Proactive in nature and generally curious
- Mobile performance marketing experience a huge plus
- Experience with hyper-casual mobile game developers/ad creative a huge plus
What the job involves
- Develop portfolio ad creative strategy-framework optimizing top and bottom user funnel metrics (IPM, CPI, Retention, Monetization) for key JC titles
- Communicate at different stakeholder altitude levels; you can speak high-level strategy and tactics at an executive level and flesh out nuanced details with on-the-ground stakeholders
- Experience managing emerging talent; hire, coach, and develop a creative product marketing team from the ground up that raises the bar of creative science excellence in the industry
- Quickly & strategically adapt and fast-follow evolving creative market trends and apply them to each title
- Inspire and influence marketing art team to develop ad creative achieving marketing KPIs and ROAS targets
- Strategize industry-leading creative operations systems with Data Science to improve creative reporting, creative cost-benefit analysis, and creative output optimization
- Lead Creative Testing: pioneer creative testing strategy and execution, scale factoring top and bottom funnel user journeys
- Establish yourself as a cross-functional thought leader and influence cross-functional marketing (ASO, Social, Product, Brand etc) creative direction through performance marketing ad creative learnings
Our take
Jam City is a game development company behind some of the most popular mobile games played today, including Jurassic World Alive, Disney EmoJi Blitz and Cookie Jam. The company differentiates itself from others in this with its focus on licensed properties, holding deals with Disney and Warner Brothers among others to produce games featuring their characters. This instant brand recognition has vaulted it to a strong market position, with billions of games downloaded and over $4 billion in sales to date.
Despite extremely strong backing from investors and a solid revenue stream, the company has encountered difficulties in the market. After scrapping plans to go public through a merger in 2021 it has reduced its headcount to bring its operations in line with market conditions. Having also reshuffled its leadership team it is now in a stronger position for sustained growth going forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2021
$175m
LATE VC
Jan 2019
$145m
GROWTH EQUITY VC
Total funding: $477m
Company benefits
- We have several choices of medical plans with a range of coverage levels and costs, including a 100% employer-covered plan
- Healthy teeth and gums are important to your overall wellness. Jam City has 2 PPO plan options
- Your eyes are important to us. We offer vision coverage so you can save money on eligible eye care expenses
- So you can focus on you, we offer access to a free personal health assistant
- Regular, full-time employees are eligible to take up to 12 weeks of paid parental benefit within the one-year period
- Jam City has an online community to meet and exchange stories, tips, and joy with your fellow Jam Citizen Parents
- 5 days for Kin Care for family members including (but not limited to) your grandparents, siblings and pets
- You can purchase supplemental life insurance in addition to the Company-paid Life and Accidental Death (AD&D) insurance provided to you on day one
- Start saving for a financially secure retirement with the Jam City 401(k) savings plan—it has benefits that beat other savings accounts
- Unlimited PTO
- Paid Sick Time
- Wellbeing Programs
- Casual Dress
- Company Events
- Dog-Friendly Offices
Company values
- Love The Player, Love The Game
- Focus On The Magic & The Measured
- Promote Diversity & Inclusivity
- Recognize,Teach, & Pursue Excellence
- Love What You Do
Company HQ
Hayden Tract, Culver City, CA
Articles
Leadership
Josh Yguado
(CEO)Former Investment Banker at ING. Since then, has been in Strategic Planning at MTV Networks/Nickelodeon, and Strategy & Business Development at Fox Networks Group. Was previously COO of Jam City since its founding but has stepped up to CEO in January 2023.
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