Paid Search Marketing Manager, Health-E Commerce
$90-120k
+ Discretionary Annual Bonus Eligibility: Up to 15%
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$90-120k
+ Discretionary Annual Bonus Eligibility: Up to 15%
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- A minimum of 5 years of hands-on experience managing PPC campaigns, with a strong focus on Google AdWords. Experience with other PPC platforms (e.g., Bing Ads, Gemini) is a plus
- A fundamental understanding of performance marketing and marketing analytics
- Proficiency in analyzing and deriving meaningful insights from large data sets
- Able to showcase strong expertise in data analysis with tools like Excel and Google Sheets
- Familiarity with SEO principles, keyword research tools, and landing page optimization best practices
- Excellent verbal and written communication skills, with the ability to distill complex data in a clear and understandable manner to stakeholders at all levels
- Strong organizational and project management skills, with the ability to handle complex campaigns simultaneously across multiple ad channels
- Nice to have: Experience working with 3rd party tools and analytics such as Mixed Media Modeling Partners
What the job involves
- The Paid Search Marketing Manager will own the strategy and execution behind our paid search campaigns across Google and Microsoft search, as well as leverage learnings to help inform organic search efforts
- They will work with the Growth Marketing team to measure performance and track media budgets, set channel strategy through revenue growth prioritization and testing, and coordinate cross functional efforts with creative, digital product, merchandising, and e-commerce teams.
- Success in this role will come from an ability to switch between data analysis, ongoing optimization, and producing and sharing insights around consumer demand
- Plan, implement, monitor, and optimize PPC campaigns across Google Ads, Bing Ads, and other paid search platforms
- Manage multi million dollar budgets with an eye on maximizing marginal return using revenue and cost curves
- Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Then report those learnings to the broader team
- Keep an eye on competitors in the FSA & HSA space and understand how their activity could be impacting Health-E’s performance
- Ensure all campaigns comply with industry and search engine guidelines. Stay updated on the latest trends and best practices to apply them effectively
- Research and inform our transition to an AI-driven search ecosystem
- Provide insight into organic search opportunities and liaison with both an outside agency and internal stakeholders to drive SEO strategy and opportunities
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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