Senior Director of Marketing Operations, Fireblocks
$154-230k
More information about location
Digital asset infrastructure company
Posted today
Digital asset infrastructure company
501-1000 employees
Posted today
$154-230k
More information about location
501-1000 employees
Company mission
To enable every business to easily and securely support digital assets and cryptocurrencies.
Role
Who you are
- 8+ years experience B2B SaaS marketing operations
- 3+ years of management experience and a strong presence in leadership forums
- Entrepreneurial-minded with natural high sense of urgency and comfort in high speed environments
- Willingness to roll your sleeves up, be hands-on and lead by example
- Excellent communicator who can drive consensus and articulate recommendations to cross functional partners
- Proven experience with operational strategy design and cross-functional change management
- Demonstrated experience designing an innovative marketing technology stack
- Exceptional planning, organizational and project management skills
What the job involves
- Defining a vision and strategy for marketing operations that enables scalable growth and data-based decisions across the team
- Refining the technology stack, including evaluation, selection, implementation, and customization of both existing and new tooling
- Partnering with Fireblocks’ data and analytics team to ensure accurate and actionable reporting on customer lifetime value, customer acquisition costs and ROI
- Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy
- Tracking and reporting the entire GTM funnel and marketing’s impact on it including volume, velocity, conversion stage-to-stage, and average value
- Ensuring operational processes are designed, documented, understood, and followed globally
- Develop a strong multi-faceted operational team that drives efficiency, agility, and excellence across marking
Our take
The derivatives market has always been attractive for larger investors, but some of the hurdles to overcome are capital efficiency, custody and security. Fireblocks allows for the trading of derivatives on any asset, using any form of collateral while receiving cross-margin benefits across counterparties. Essentially, it enables institutional traders to move digital assets without the operational or security headache.
Fireblocks is banking on assets like cryptocurrencies becoming a new part of the mainstream trade of financial institutions. Although cryptocurrencies are known for being notoriously unstable, when traded properly they can be hugely profitable. So, in a safer landscape, there is a lot of incentive for new participants.
Basically, by raising security standards, a new crop of institutional entities is able to set up shop in the crypto world. This means more business for Fireblocks, and a stabler market which then attracts even more interested parties. The company continues to develop its offering, for example through the recent acquisition of TRES which enables it to deliver the first complete operating system for digital assets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2022
$550m
SERIES E
Jul 2021
$310m
SERIES D
Total funding: $1.0bn
Company benefits
- Flexible vacation policy
Company HQ
Garment District, New York, NY
Leadership
Michael Shaulov
(CEO & Co-founder)Prior to Fireblocks, they co-founded Lacoon Mobile Security, which was acquired by Check Point, and was then appointed the Head of Products, Mobile and Cloud Security for Check Point. Previously a seed investor in Armis Security and Orca Security.
Paul Berengoltz
(CTO & Co-founder)Previously director of research at Lacoon Mobile Security.
Idan Ofrat
(CPO & Co-founder)Ex software consultant and previous VP Product at Orbs - a blockchain company.
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