Senior Product Marketing Specialist, Symphony
+ Bonus plan
2-3 days a week in office
Connecting financial markets workflows
Job no longer available
Connecting financial markets workflows
501-1000 employees
Job no longer available
+ Bonus plan
2-3 days a week in office
501-1000 employees
Company mission
To offer a compliant and secure platform for financial professionals to collaborate and innovate together.
Role
Who you are
- Bachelor's degree in Marketing, Business Management, or related field
- 8+ years experience in a similar role, with a track record of successfully launching products/services to market
- High attention to detail and quality, even when working at speed
- Experience of go-to-market strategies
- Excellent communication and collaboration skills, with the ability to work cross-functionally and with different teams globally
- Analytical mindset with the ability to gather and interpret data to drive decision-making
- Experience in Financial services is a must
- Proficiency in marketing automation tools, CRM systems, and analytics platforms
What the job involves
- As a Product Marketing Senior Specialist, you will be responsible for developing and executing go-to-market strategies for our products/services, ensuring alignment with company objectives and target market needs
- You will collaborate closely with cross-functional teams including product management, marketing, sales, and operations to drive successful product launches and ongoing marketing campaigns
- Own and manage comprehensive go-to-market strategies for new product launches, including market analysis, positioning, messaging, and launch campaign mapping & asset creation
- Collaborate with product management to understand product features, benefits, and target customer segments
- Lead the creation of marketing collateral, sales enablement materials, videos and other assets to support go-to-market initiatives
- Collaborate with the wider marketing team to execute multi-channel marketing campaigns, including digital and content marketing
- Support the company’s annual customer and partner event, Symphony Innovate, working with the product team and external speakers to develop compelling demos
- Work closely with sales teams to ensure alignment on messaging and support on new product offerings
- Attend industry conferences and hosted events to develop relationships with our clients to partner on case studies and wider marketing content
- Monitor and analyze market trends, competitor activities, and customer feedback to refine go-to-market strategies and tactics
- Measure and report on the effectiveness of go-to-market initiatives, including ROI analysis and key performance metrics
Salary benchmarks
Our take
Symphony offers an end-to-end encrypted platform that helps to combat fraud and data leakage. It safeguards both external and internal business transactions, helping to build trust between organizations.
Symphony originally operated a service akin to Zoom, with the capacity to support data-sharing and multi-person meetings. It then expanded into workflow solutions, enabling teams to easily and securely communicate and share financial content.
As more companies and individuals turn to digital financing, this product is timely. And, by making the focus of its software its security features, the company hopes to appeal to other markets that require highly secure communication options, such as legal and medical.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2020
$50m
SERIES E
Jun 2019
$165m
SERIES E
Total funding: $511m
Company benefits
- Bonus plan
- Regional specific benefits
- Build your own Benefits (BYOB) perk
- Many other fun and exciting benefits and activities!
Company HQ
Midtown East, New York, NY
Articles
Leadership
David Gurle
(Founder & Board Member)Former CEO of the company, and serial entrepreneur - founding businesses such as Perzo, Quest Partners and hivenet.
Brad Levy
(CEO & Board Member)Joined the company in 2020 as President and CCO, becoming CEO after a year. Previoulsy Board Member at LifeWorks and Chair at FINOS.
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