Head of Product Marketing, Mysten Labs
DeepBook
$160-240k
+ Equity
Foundational infrastructure for Web 3.0
Job no longer available
Foundational infrastructure for Web 3.0
101-200 employees
Job no longer available
$160-240k
+ Equity
101-200 employees
Company mission
To create foundational infrastructure for Web 3.0.
Role
Who you are
- This role requires a deep understanding of financial markets, trading systems, and DeFi primitives, coupled with exceptional storytelling and executional capabilities
- 8+ years of experience in product marketing, growth, or brand strategy for technical or financial products
- Strong familiarity with DeFi, trading, and on-chain financial systems, with proven ability to communicate to technically sophisticated audiences
- Deep understanding of liquidity systems, DEXs, and DeFi market structure
- Exceptional written and verbal communication skills; ability to simplify and convey complex financial concepts
- Proven experience developing GTM strategies and executing high-impact campaigns end-to-end
- Comfortable operating autonomously in a fast-paced, distributed environment
- Prior experience in crypto, fintech, or capital markets strongly preferred
- Experience building and managing marketing teams is a plus
What the job involves
- The Head of Product Marketing for DeepBook Protocol will lead all aspects of marketing, communications, and ecosystem positioning for DeepBook and its associated DeFi initiatives. This is a senior leadership position responsible for developing product narratives, managing go-to-market execution, and driving adoption across both institutional and retail audiences
- You will collaborate closely with product, partnerships, engineering, and ecosystem teams to ensure DeepBook’s story is clearly communicated and consistently reinforced across all touch points
- Develop and own the overall marketing strategy and brand positioning for DeepBook, ensuring alignment with ecosystem goals and growth milestones
- Drive global awareness, adoption, and engagement across key user segments, including traders, developers, and protocols
- Collaborate cross-functionally with product, business development, and engineering teams to translate technical innovation into compelling narratives and campaigns
- Serve as the primary marketing lead for DeepBook, overseeing all major campaigns, launches, and community engagement initiatives
- Lead product marketing initiatives, including market research, audience segmentation, messaging frameworks, and competitive positioning
- Develop clear and differentiated value propositions, product narratives, and use cases tailored to DeFi-native and institutional audiences
- Execute coordinated product and ecosystem launches across content, PR, community, and social channels
- Track and interpret DeFi trends, user behavior, and market data to continuously refine positioning and strategy
- Build and nurture DeepBook’s brand presence across DeFi, institutional finance, and developer communities
- Partner with ecosystem teams on liquidity incentives, partnerships, and community programs to accelerate protocol adoption
- Collaborate with DeFi product and engineering teams to support the launch and marketing of complementary products, including Hashi, DeFi incentives, moonshots, and other ecosystem initiatives
- Contribute to broader strategic efforts on stablecoins, tokenization, and financial product innovation, as relevant
Our take
Mysten Labs was created with the ambition to build a blockchain comparable to Ethereum or Solanan - but with even greater capabilities. That means tackling pain points currently found in blockchain technology, like scaling transactions and speed to meet growing demand.
To do this, Mysten is building foundational infrastructure for Web 3.0 which supports the accelerated development and adoption of decentralized services. The startup is determined to build a platform that finally lets Web 3.0 developers focus on UI, without compromising on security.
The company has focussed on expanding partnerships with existing networks such as Ethos and Orange Comet Partners, who have integrated Mysten technology, as well as open protocols based on Mysten-designed components. Ensuring that it assigns developer and community outreach resources in the right places will be crucial to building a sustainable business in this relatively young space.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2022
$300m
SERIES B
Dec 2021
$36m
SERIES A
Total funding: $336m
Company HQ
SoMa, San Francisco, CA
Leadership
Evan Cheng
(Co-Founder & CEO)Previously Director of R&D for Novi Financial at Meta. Also worked as Director of Engineering at Facebook and spent over a decade in senior engineering positions at Apple.
Adeniyi Abiodun
(Co-Founder & CPO)Former Product Lead at Novi for Meta. Also worked as Head of Product for VMware's Blockchain division and led the Blockchain Cloud Platform team at Oracle.
Sam Blackshear
(Co-Founder & CTO)Previously Principal Engineer for Novi Financial working on the Move language and Diem platform. Also worked as a Staff Engineer for Facebook. Ex-Microsoft and University of Colorado Research Assistant.
George Danezis
(Co-Founder & Chief Scientist)Professor of Security and Privacy Engineering in the Information Security Group at University College London. Previously a Research Scientist at Facebook, and has a Cryptography PhD from the University of Cambridge.
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